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isPartOf:"Journal of marketing"
~subject:"marketing mix"
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Journal of marketing
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Agrarian economy and rural development : realities and perspectives for Romania : International Symposium : the 9th edition
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Comparative advantage in the knowledge economy : a national and organizational resource
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Health marketing quarterly
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ISRA international journal of islamic finance
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International journal of Indian culture and business management : IJICBM
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International journal of electronic marketing and retailing : IJEMR
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The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
Help me help you! : employing the marketing mix to alleviate experiences of donor sacrifice
Bradford, Tonya Williams
;
Boyd, Naja Williams
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 68-85
Persistent link: https://www.econbiz.de/10012214910
Saved in:
3
Marketing analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
Saved in:
4
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
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