//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing"
~subject:"marketing strategy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
marketing strategy
Marketing management
97
Marketingmanagement
97
Consumer behaviour
25
Konsumentenverhalten
25
USA
21
United States
21
Marketing
18
Beziehungsmarketing
10
Relationship marketing
10
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
Advertising
5
Advertising effects
5
Firm performance
5
Internet marketing
5
Marketing theory
5
Marketingtheorie
5
Online-Marketing
5
Unternehmenserfolg
5
Werbewirkung
5
Werbung
5
Brand
4
Decision
4
Entscheidung
4
Lieferantenmanagement
4
Markenartikel
4
Supplier relationship management
4
Theorie
4
Theory
4
marketing mix
4
B-to-B-Marketing
3
Business-to-business marketing
3
Börsenkurs
3
Competitive advantage
3
Distribution channel
3
Führungskräfte
3
Learning organization
3
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Aspara, Jaakko
1
Chen, Sylia
1
Day, George S.
1
Eckhardt, Giana M.
1
Gu, Flora Fang
1
Heitmann, Mark
1
Hoffmann, Arvid O. I.
1
Houston, Mark B.
1
Jiang, Baojun
1
Kumar, V.
1
Lamberton, Cait
1
Lehmann, Donald R.
1
Lemon, Katherine N.
1
Leung, Fine F.
1
Li, Yiwei
1
Moorman, Christine
1
Neslin, Scott A.
1
Palmatier, Robert W.
1
Pennings, Joost M. E.
1
Qu, Yingge
1
Rindfleisch, Aric
1
Shah, Denish
1
Stahl, Florian
1
Verhoef, Peter C.
1
Wies, Simone
1
Zervas, Georgios
1
Zhang, Jonathan Z.
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of strategic marketing
10
Journal of marketing management : MM
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing for higher education
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
Expert journal of marketing
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international food & agribusiness marketing
2
Journal of international marketing
2
Journal of macromarketing
2
Market : review for marketing theory and practice
2
The globalisation of Chinese business : implications for multinational investors
2
Administrative Sciences : open access journal
1
Amfiteatru economic : an economic and business research periodical
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Aquaculture economics & management : official journal of the International Association of Aquaculture Economics and Management
1
Businesses
1
California management review
1
ESMT working paper
1
Economic and business review : EBR
1
Economic research
1
Economic review : journal of economics & business
1
Economics and business review
1
Economics, management and financial markets
1
Emerging markets journal : Emaj
1
European research studies
1
European retail research
1
Future-focused strategic marketing
1
Global business review
1
Health marketing quarterly
1
Information systems research : ISR
1
International journal of Indian culture and business management : IJICBM
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
2
Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
3
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
4
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
5
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
6
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
7
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->