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~institution:"Münchener Marketing-Symposium <22, 1996, München>"
~institution:"Springer Gabler <Firma>"
~subject:"Generation"
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Münchener Marketing-Symposium <22, 1996, München>
Springer Gabler <Firma>
Springer Fachmedien Wiesbaden
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Peter Lang Ltd.
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Marketing- und Kommunikationstrends : Interviewstudie zur Akzeptanz bei Digital Immigrants und Digital Natives
Kochhan, Christoph
;
Elsässer, Anne
;
Hachenberg, Michael
-
2020
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