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~subject:"Marketingtheorie"
~person:"Grönroos, Christian"
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Search: subject_exact:"Marketingpolitik"
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Marketingtheorie
Marketing
18
Marketingmanagement
16
Marketing management
15
Beziehungsmarketing
11
Relationship marketing
11
Marketing theory
7
Dienstleistung
6
Dienstleistungsmarketing
5
Services marketing
5
Dienstleistungsbetrieb
4
Dienstleistungssektor
4
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4
Beziehungsmanagement
3
Communication
3
Kommunikation
3
Kundenmanagement
3
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3
Strategisches Management
3
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2
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2
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United States
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Value creation
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2010
1
Absatz
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Advertising
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Centre for Relationship Marketing and Service Management “CERS”
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Communicating value
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7
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Grönroos, Christian
Kotler, Philip
34
Sheth, Jagdish N.
20
Keller, Kevin Lane
15
Homburg, Christian
14
Kuß, Alfred
13
Tadajewski, Mark
12
Freiling, Jörg
10
Pepels, Werner
10
Armstrong, Gary
9
Kollmann, Tobias
9
Layton, Roger A.
9
Perreault, William D.
9
Hunt, Shelby D.
8
Kleinaltenkamp, Michael
8
Lehmann, Donald R.
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Wensley, Robin
8
Hair, Joseph F.
7
Krohmer, Harley
7
Kumar, V.
7
Maclaran, Pauline
7
Blythe, Jim
6
Bruhn, Manfred
6
Hörschgen, Hans
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Meffert, Heribert
6
Mullins, John W.
6
Saren, Michael
6
Solomon, Michael R.
6
Stuart, Elnora W.
6
Wierenga, Berend
6
Winer, Russell S.
6
Zaltman, Gerald
6
Aghazadeh, Hashem
5
Bänsch, Axel
5
Cannon, Joseph P.
5
Deseniss, Alexander
5
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Svenska Handelshögskolan <Helsinki>
1
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Meddelanden från Svenska Handelshögskolan
2
Journal of historical research in marketing
1
Journal of service management
1
Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
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ECONIS (ZBW)
7
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1
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
2
Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele
;
Grönroos, Christian
- In:
Journal of service management
26
(
2015
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
Saved in:
3
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
4
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
5
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
6
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
7
The marketing strategy continuum: toward a marketing concept for the 1990's
Grönroos, Christian
-
1990
Persistent link: https://www.econbiz.de/10000126349
Saved in:
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