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person:"Kuß, Alfred"
~subject:"Fallstudiensammlung"
~subject:"Eco-label"
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Fallstudiensammlung
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Marketing
35
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25
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Marketing : ZFP ; journal of research and management
1
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Zu viel des Guten? : zum Einfluss der Anzahl von Ökolabels auf die Konsumentenverwirrtheit
Langer, Alexandra
;
Eisend, Martin
;
Kuß, Alfred
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10003644625
Saved in:
2
Fallstudie Marketingplanung : mit 10 Tabellen und zahlreichen Programmbeispielen
Haedrich, Günther
;
Kuß, Alfred
-
1979
Persistent link: https://www.econbiz.de/10004000949
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