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subject:"SME"
~subject:"Marketingtheorie"
~person:"Jones, Rosalind"
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6
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Jones, Rosalind
Kotler, Philip
35
Sheth, Jagdish N.
20
Homburg, Christian
15
Keller, Kevin Lane
15
Kuß, Alfred
13
Carson, David
12
Tadajewski, Mark
12
Freiling, Jörg
10
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10
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10
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10
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9
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9
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9
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9
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9
Bilgin, Mehmet Huseyin
8
Danis, Hakan
8
Hunt, Shelby D.
8
Kleinaltenkamp, Michael
8
Lehmann, Donald R.
8
McCarthy, Edmund Jerome
8
O'Dwyer, Michele
8
Walker, Orville C.
8
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7
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7
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7
Kumar, V.
7
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7
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6
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6
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6
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6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Meffert, Heribert
6
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6
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Journal of research in marketing and entrepreneurship : JRME
2
Handbook of research on strategic management in small and medium enterprises
1
International small business journal : researching entrepreneurship
1
Journal of business research : JBR
1
The Sage handbook of small business and entrepreneurship
1
The service industries journal
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ECONIS (ZBW)
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1
Post-disaster business recovery : an entrepreneurial marketing perspective
Morrish, Sussie C.
;
Jones, Rosalind
- In:
Journal of business research : JBR
113
(
2020
),
pp. 83-92
Persistent link: https://www.econbiz.de/10012230440
Saved in:
2
Entrepreneurial marketing in small enterprises
Jones, Rosalind
;
Morrish, Sussie C.
;
Deacon, Jonathan
; …
- In:
The Sage handbook of small business and entrepreneurship
,
(pp. 297-320)
.
2018
Persistent link: https://www.econbiz.de/10012034376
Saved in:
3
Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective
Gross, Nicole
;
Carson, David
;
Jones, Rosalind
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 105-127
Persistent link: https://www.econbiz.de/10010465789
Saved in:
4
Strategic management in SMEs : an orientation approach
Jones, Rosalind
;
Sisay, Susan
- In:
Handbook of research on strategic management in small …
,
(pp. 1-21)
.
2014
Persistent link: https://www.econbiz.de/10010361889
Saved in:
5
Entrepreneurial marketing : a comparative study
Jones, Rosalind
;
Suoranta, Mari
;
Rowley, Jennifer
- In:
The service industries journal
33
(
2013
)
7/8
,
pp. 705-719
Persistent link: https://www.econbiz.de/10009759757
Saved in:
6
Entrepreneurial marketing in small businesses : a conceptual exploration
Jones, Rosalind
;
Rowley, Jennifer
- In:
International small business journal : researching …
29
(
2011
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10008934170
Saved in:
7
Presentation of a generic "EMICO" framework for research exploration of entrepreneurial marketing in SMEs
Jones, Rosalind
;
Rowley, Jennifer
- In:
Journal of research in marketing and entrepreneurship : JRME
11
(
2009
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10003949207
Saved in:
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