//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Keller, Kevin Lane"
~subject:"Business economics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingstrategie"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Business economics
Marketing management
37
Marketingmanagement
37
Marketing
19
Brand management
18
Markenführung
18
Marketing theory
14
Marketingtheorie
14
Theorie
8
Theory
8
Brand image
7
Markenimage
7
Produktmanagement
6
USA
6
United States
6
Competitive strategy
5
Consumer behaviour
5
Konsumentenverhalten
5
Product management
5
Wettbewerbsstrategie
5
Brand extension
4
Markenartikel
4
Markenpolitik
4
Markentransfer
4
Strategisches Management
4
Corporate reputation
3
Europa
3
Firmenimage
3
Management
3
Brand architecture
2
Europe
2
Markenarchitektur
2
Markenname
2
Value analysis
2
Wertanalyse
2
Advertising
1
B-to-B-Marketing
1
Betriebswirtschaftslehre
1
Beziehungsmarketing
1
Brand
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Glossar enthalten
1
Glossary included
1
Lehrbuch
1
Textbook
1
Language
All
English
1
Author
All
Keller, Kevin Lane
Bruhn, Manfred
5
Kotler, Philip
5
Benkenstein, Martin
4
Schaper, Thorsten
4
Backhaus, Klaus
3
Berndt, Ralph
3
Busch, Rainer
3
Gelbrich, Katja
3
Kuß, Alfred
3
Müller, Stefan
3
Sander, Matthias
3
Tomczak, Torsten
3
Unger, Fritz
3
Winkelmann, Peter
3
Britt, Steuart Henderson
2
Brock, Christian
2
Buell, Victor P.
2
Büschken, Joachim
2
Di Benedetto, C. Anthony
2
Dichtl, Erwin
2
Fantapié Altobelli, Claudia
2
Fuchs, Wolfgang
2
Geersbro, Jens
2
Gutting, Doris
2
Helm, Roland
2
Hörschgen, Hans
2
Koppelmann, Udo
2
Lindgreen, Adam
2
Meffert, Heribert
2
Nieschlag, Robert
2
Pepels, Werner
2
Voeth, Markus
2
Weis, Hans Christian
2
Alpert, Mark I.
1
Armstrong, Gary
1
Bauer, Christoph
1
Bauer, Ewald
1
Bearden, William O.
1
Becker, Jochen
1
Bliemel, Friedhelm
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->