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isPartOf:"Journal of marketing management : MM"
~isPartOf:"The marketing review"
~subject:"Großbritannien"
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Großbritannien
Marketing management
170
Marketingmanagement
170
Consumer behaviour
32
Konsumentenverhalten
32
Marketing
26
Brand management
20
Markenführung
20
Beziehungsmarketing
17
Relationship marketing
17
Brand image
15
Markenimage
15
Marketing theory
14
Marketingtheorie
14
United Kingdom
13
Firm performance
12
Internet marketing
12
Online-Marketing
12
USA
12
United States
12
Unternehmenserfolg
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9
Social web
9
Advertising
8
Brand
8
Corporate Social Responsibility
8
Corporate social responsibility
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KMU
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SME
8
Werbung
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marketing strategy
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Advertising effects
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Bibliometrics
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Bibliometrie
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Competitive advantage
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Markenartikel
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Baron, Steve
1
Bennett, Roger
1
Brooks, Neil
1
Butler, Patrick
1
Cameron, Philip
1
Collins, Neil
1
Cravens, David W.
1
Dharni, Sheetal
1
Donaldson, Bill
1
Freestone, Oliver M.
1
Graham, Charles D. A.
1
Hodgkinson, Ian R.
1
Hughes, Matthew
1
Hughes, Paul
1
Lane, Nikala
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Laurie, Sally
1
Lee, Jong-Ho
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1
MacGoldrick, Peter J.
1
Medway, Dominic
1
Mortimer, Kathleen
1
Piercy, Nigel
1
Simkin, Lyndon
1
Speed, Richard
1
Warnaby, Gary
1
Wright, George
1
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Journal of marketing management : MM
The marketing review
European journal of marketing : EJM
10
Journal of strategic marketing
6
Marketing intelligence & planning
5
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
5
International journal of nonprofit and voluntary sector marketing
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Strategic change : SC ; briefings in entrepreneurial finance
3
The service industries journal
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
International journal of entrepreneurship and small business
2
International journal of technology marketing : IJTMkt
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing communications
2
Research paper series / Aston Business School Research Institute
2
Routledge critical studies in tourism, business and management
2
2006 Business & Economics Society International Conference ; Vol. 1
1
Age Concern books
1
Betriebswirtschaftliche Studientexte
1
Building corporate identity, image and reputation in the digital era
1
Business ethics : a European review
1
Business history
1
Business in Britain in the twentieth century
1
Business strategy series
1
Consumerism and the co-operative movement in modern British history : taking stock
1
Corporate brand and corporate reputation
1
Corporate communications : an international journal
1
Cross-cultural and critical perspectives on brands
1
DUV / Wirtschaftswissenschaft
1
E-marketing ; Vol. 3
1
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
1
Economic research
1
Economics of innovation and new technology
1
Electronic commerce & digital markets : ecm
1
Empirical economics : a quarterly journal of the Institute for Advanced Studies
1
Entrepreneurship marketing : principles and practice of SME marketing
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ECONIS (ZBW)
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1
Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK
Donaldson, Bill
;
Lee, Jong-Ho
;
Wright, George
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1305-1330
Persistent link: https://www.econbiz.de/10009702004
Saved in:
2
Re-examining the deployment of market orientation in the public leisure sector
Hodgkinson, Ian R.
;
Hughes, Paul
;
Hughes, Matthew
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1249-1269
Persistent link: https://www.econbiz.de/10009702007
Saved in:
3
Measuring marketing effectiveness : an agenda for SMEs
Brooks, Neil
;
Simkin, Lyndon
- In:
The marketing review
11
(
2011
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10009233549
Saved in:
4
Demarketing places : rationales and strategies
Medway, Dominic
;
Warnaby, Gary
;
Dharni, Sheetal
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 124-142
Persistent link: https://www.econbiz.de/10008841675
Saved in:
5
The Europeanisation of the British political marketplace
Butler, Patrick
;
Collins, Neil
;
Speed, Richard
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 675-690
Persistent link: https://www.econbiz.de/10009310370
Saved in:
6
"IMC is dead. Long live IMC" : academics' versus practitioners' views
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1464-1478
Persistent link: https://www.econbiz.de/10009412784
Saved in:
7
Marketing out of the recession : recovery is coming, but things will never be the same again
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
The marketing review
10
(
2010
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003963377
Saved in:
8
Are we fooling ourselves when we talk about ethnic homogeneity? : the case of religion and ethnic subdivisions amongst Indians living in Britain
Lindridge, Andrew
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 441-472
Persistent link: https://www.econbiz.de/10003995626
Saved in:
9
What's the point of Marketing anyway? : the prevalence, temporal extent and implications of long-term market share equilibrium
Graham, Charles D. A.
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 687-874
Persistent link: https://www.econbiz.de/10003902326
Saved in:
10
An elder's reflection on marketing to the elderly
Baron, Steve
- In:
The marketing review
8
(
2008
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003781145
Saved in:
11
Innovation and new product development : Sky+, a mini case study
Cameron, Philip
- In:
The marketing review
7
(
2007
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10003621495
Saved in:
12
Ethical positioning and political marketing: the ethical awareness and concerns of UK voters
Freestone, Oliver M.
;
MacGoldrick, Peter J.
- In:
Journal of marketing management : MM
23
(
2007
)
7/8
,
pp. 651-673
Persistent link: https://www.econbiz.de/10003558853
Saved in:
13
The use of marketing metrics by British fundraising charities : a survey of current proctive
Bennett, Roger
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 959-989
Persistent link: https://www.econbiz.de/10003604029
Saved in:
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