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~isPartOf:"Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven"
~isPartOf:"The SAGE handbook of marketing theory"
~person:"Hackley, Christopher E."
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Hackley, Christopher E.
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
The SAGE handbook of marketing theory
Expanding disciplinary space : on the potential of critical marketing
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Historical research in marketing management
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Journal of historical research in marketing
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Theorizing advertising: managerial, scientific and cultural approaches
Hackley, Christopher E.
- In:
The SAGE handbook of marketing theory
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(pp. 89-107)
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2010
Persistent link: https://www.econbiz.de/10003923089
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