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~isPartOf:"Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven"
~isPartOf:"Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze"
~subject:"Corporate culture"
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
WiSo-Lehr- und Handbücher
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BWL Tourismus 8-2011
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Contemplating corporate marketing, identity and communication
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European journal of marketing : EJM
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The cultural paradigm in marketing
Mazurek-Łopacińska, Krystyna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
3
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011647866
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2
Marketingimplementierung - was hat die deutschsprachige Marketingforschung an Erkenntniszugewinn erbracht?
Köhler, Richard
;
Mühlbacher, Hans
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 253-277)
.
2000
Persistent link: https://www.econbiz.de/10001518972
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