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~isPartOf:"History of marketing thought ; Volume 2"
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Marketing theory
24
Marketingtheorie
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USA
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United States
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Ökonomen
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Charles Coolidge Parlin
1
Clarence Saunders
1
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History of marketing thought ; Volume 2
Journal of historical research in marketing
85
Marketing theory
83
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
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1
Edwin Griswold Nourse
Grether, Ewald Theophilus
-
2008
Persistent link: https://www.econbiz.de/10003643986
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2
Paul Henry Nystrom 1878 - 1969
Duncan, Delbert J.
-
2008
Persistent link: https://www.econbiz.de/10003643990
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3
Charles Coolidge Parlin
Alderson, Wroe
-
2008
Persistent link: https://www.econbiz.de/10003643994
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4
Stanley B. Resor 1879 - 1962
Jacobs, Laurence Wile
-
2008
Persistent link: https://www.econbiz.de/10003643998
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5
Clarence Saunders 1881 - 1953
Rockwood, Persis Emmett
-
2008
Persistent link: https://www.econbiz.de/10003644001
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6
Walter Dill Scott : pioneer industrial psychologist
Lynch, Edmund C.
-
2008
Persistent link: https://www.econbiz.de/10003644009
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7
Arch W. Shaw
Copeland, Melvin T.
-
2008
Persistent link: https://www.econbiz.de/10003644020
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8
Daniel Starch
Borden, Neil H.
-
2008
Persistent link: https://www.econbiz.de/10003644023
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9
Harry R.Tosdal
Cunningham, Ross M.
-
2008
Persistent link: https://www.econbiz.de/10003644028
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10
Roland S. Vaile
Grether, E. T.
-
2008
Persistent link: https://www.econbiz.de/10003644042
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11
Louis D. H. Weld
Cowan, Donald R. G.
-
2008
Persistent link: https://www.econbiz.de/10003644050
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12
Simon Litman (1873 - 1965) : pioneer marketing scholar
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644057
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13
Theodore N. Beckman (1895 - 1973) : external manifestations of the man
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644063
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14
Robert Bartels and the history of marketing thought
Shaw, Eric H.
;
Tamilia, Robert D.
-
2008
Persistent link: https://www.econbiz.de/10003644069
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15
Influences on the development of marketing thought, 1950 - 1987
Bartels, Robert
-
2008
Persistent link: https://www.econbiz.de/10003644072
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16
Wroe Alderson a life
Wooliscroft, Ben
-
2008
Persistent link: https://www.econbiz.de/10003644077
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17
My life on Mt. Olympus
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644082
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18
Sidney Levy : challenging the philosophical assumptions of marketing
Harris, Garth E.
-
2008
Persistent link: https://www.econbiz.de/10003644085
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19
Forces impinging on long-term business-to-business relationships in the United States : an historical perspective
Keep, William W.
;
Hollander, Stanley C.
;
Dickinson, Roger
-
2008
Persistent link: https://www.econbiz.de/10003644092
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20
Scientific marketing management : its principles and methods part II: the present situation in marketing
White, Percival
-
2008
Persistent link: https://www.econbiz.de/10003644098
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21
Marketing management concepts yesterday and today
La Londe, Bernard J.
;
Morrison, Edward J.
-
2008
Persistent link: https://www.econbiz.de/10003644103
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22
The ordering of marketing theory : the influence of McCarthyism and the cold war
Tadajewski, Mark
-
2008
Persistent link: https://www.econbiz.de/10003644108
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23
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2008
Persistent link: https://www.econbiz.de/10003644110
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24
Counterculture, criticisms, and crisis : assessing the effect of the sixties on marketing thought
Arnold, Mark J.
;
Fisher, James E.
-
2008
Persistent link: https://www.econbiz.de/10003644123
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