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~subject:"United States"
~person:"Grönroos, Christian"
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Marketing theory
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Marketingtheorie
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Beziehungsmarketing
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Betriebliche Wertschöpfung
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1970-1979
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Grönroos, Christian
Jones, D. G. Brian
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Tadajewski, Mark
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Kotler, Philip
9
Layton, Roger A.
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Shaw, Eric H.
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Hunt, Shelby D.
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Dixon, Donald F.
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Keller, Kevin Lane
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Koskela-Huotari, Kaisa
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A reader in marketing communications
1
Journal of service management
1
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ECONIS (ZBW)
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Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele
;
Grönroos, Christian
- In:
Journal of service management
26
(
2015
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
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2
Quo vadis, marketing? Toward a relationship marketing paradigm
Grönroos, Christian
- In:
A reader in marketing communications
,
(pp. 217-231)
.
2005
Persistent link: https://www.econbiz.de/10003292733
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