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4
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4
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4
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3
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3
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3
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2
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2
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2
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2
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2
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2
Dänzler, Stefanie
2
Freiling, Jörg
2
Hauser, John R.
2
Heun, Thomas
2
Kollmann, Tobias
2
Lilien, Gary L.
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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3
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Inštitut za Marketing <Maribor>
1
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1
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1
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1
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1
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Legends in marketing
17
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14
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7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
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5
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4
Journal of historical research in marketing
4
Marketing intelligence & planning
4
SAGE library of marketing
3
Zeszyty naukowe
3
Developments in marketing science: Proceedings of the Academy of Marketing Science
2
Edward Elgar E-Book Archive
2
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2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International series in operations research & management science
2
Journal of financial services marketing : JFSM
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing theory
2
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
2
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2
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2
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2
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1
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1
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1
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1
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ECONIS (ZBW)
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Dänzler, Stefanie
(
ed.
);
Heun, Thomas
(
ed.
)
-
2020
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012104056
Saved in:
2
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
3
Conceptual papers in marketing and consumer research
Belk, Russell W.
(
ed.
);
MacInnis, Deborah J.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012178664
Saved in:
4
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
5
Special issue: consumer culture theory and macromarketing
Sandıkçı, Özlem
(
ed.
);
Kravets, Olga
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012011274
Saved in:
6
Marketing models
Buch-Madsen, Kim
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011856490
Saved in:
7
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
8
Cultura e consumo no Brasil : estado atual e novas perspectivas
Pinto, Marcelo de Rezende
(
ed.
);
Batinga, Georgiana Luna
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011898652
Saved in:
9
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
10
Back to the future: Using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Krey, Nina
(
ed.
);
Rossi, Patricia
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2017, …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011735442
Saved in:
11
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
Saved in:
12
Advanced methods for modeling markets
Leeflang, Peter
(
ed.
);
Wieringa, Jaap E.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011660853
Saved in:
13
Handbook of marketing decision models
Wierenga, Berend
(
ed.
);
Lans, Ralf van der
(
ed.
)
-
2017
-
Second edition
Persistent link: https://www.econbiz.de/10011663641
Saved in:
14
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
15
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
16
Special issue: research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
(
ed.
);
Martin, Drew
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011753458
Saved in:
17
Critical marketing : defining the field
Saren, Michael
(
ed.
);
Maclaran, Pauline
(
ed.
); …
-
2017
-
First issued in hardback
Persistent link: https://www.econbiz.de/10011754302
Saved in:
18
Innovation & sustainability in marketing : Summer Marketing Academic Conference 2017 : AMA educators proceedings volume 287 : San Francisco, California, USA, 4 - 6 August 2017
Haws, Kelly L.
(
ed.
);
Houston, Mark B.
(
ed.
); …
-
Summer AMA Conference <2017, San Francisco, Calif.>
-
2017
Persistent link: https://www.econbiz.de/10011811488
Saved in:
19
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
20
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
21
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
22
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
23
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
24
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
25
Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Stieler, Maximilian
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2016, …
-
2017
Persistent link: https://www.econbiz.de/10011597420
Saved in:
26
Special issue: Religion and macromarketing
Benton, Raymond
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011623763
Saved in:
27
Marketing theory : a student text
Baker, Michael John
(
ed.
);
Saren, Michael
(
ed.
)
-
2016
-
3rd edition
Persistent link: https://www.econbiz.de/10011553803
Saved in:
28
Special issue: Academy of Marketing Conference 2015
Robson, Julie
(
ed.
);
Waite, Kathryn
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011537453
Saved in:
29
Assembling consumption : researching actors, networks and markets
Canniford, Robin
(
ed.
);
Bajde, Domen
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011537953
Saved in:
30
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2016
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011381718
Saved in:
31
Special issue: Academy of Marketing Annual Conference 2015 : the magic of Marketing
O'Malley, Lisa
(
ed.
);
Lichrou, Maria
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011595539
Saved in:
32
Fresh thinking in services marketing : contemporary, cutting-edge and creative thoughts
2015
Persistent link: https://www.econbiz.de/10011418234
Saved in:
33
Ideas in marketing : finding the new and polishing the old ; proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference
Kubacki, Krzysztof
(
ed.
)
-
2015
-
Reprint from original edition
Persistent link: https://www.econbiz.de/10011398330
Saved in:
34
Marketing horizons: a 1980's perspective : proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference ; Dallas, Texas, USA, April 30 - May 3, 1980
Bellur, Venkatakrishna V.
(
ed.
)
-
2015
-
Reprint from original edition "developments in marketing science", Volume III, edited by Venkatakrishna V. Bellur, James W. Camerius and Brian G. Gnauck
Persistent link: https://www.econbiz.de/10011398332
Saved in:
35
New meanings for marketing in a new millennium : proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference ; San Diego, California, May 30 - June 2, 2001
Moore, Melissa
(
ed.
);
Moore, Robert S.
(
contributor
)
-
2015
-
Reprint from original edition "developments in marketing science", Volume XXIV, edited by Melissa Moore and Robert Moore
Persistent link: https://www.econbiz.de/10011398333
Saved in:
36
Revolution in marketing : market driving changes ; proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference ; San Antonio, Texas, USA, May 24-27, 2006
Spotts, Harlan E.
(
ed.
)
-
2015
-
Reprint from original edition
Persistent link: https://www.econbiz.de/10011398334
Saved in:
37
Marketing, technology and customer commitment in the new economy : proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference ; Tampa, Florida, USA, May 25-28, 20...
Spotts, Harlan E.
(
ed.
)
-
2015
-
Reprint from original edition "developments in marketing science", Volume XXVIII, edited by Harlan E. Spotts
Persistent link: https://www.econbiz.de/10011398335
Saved in:
38
Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference ;...
Spotts, Harlan E.
(
ed.
)
-
2015
-
Reprint from original edition "developments in marketing science", Volume XXVII, edited by Harlan E. Spotts
Persistent link: https://www.econbiz.de/10011398337
Saved in:
39
Strong brands, strong relationships
Fournier, Susan
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10011297035
Saved in:
40
Handbook on ethics and marketing
Nill, Alexander F.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011298119
Saved in:
41
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Freiling, Jörg
(
ed.
);
Kollmann, Tobias
(
contributor
)
-
2015
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10010528993
Saved in:
42
Special section: Marketing science in emerging markets
In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 473-554
Persistent link: https://www.econbiz.de/10011313071
Saved in:
43
Special issue: Academy of Marketing Conference 2014 : Marketing dimensions ; people, places and spaces
Robson, Julie
(
contributor
)
-
Academy of Marketing
-
2015
Persistent link: https://www.econbiz.de/10011405127
Saved in:
44
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
45
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
46
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
47
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
48
Theory and practice in marketing conference special section
In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-93
Persistent link: https://www.econbiz.de/10010337984
Saved in:
49
Innovating and collaborating in a global marketplace ; AMA Summer Educators' Conference 2013 ; AMA educators proceedings volume 24 ; Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
50
International perspectives of marketing theory
Tadajewski, Mark
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010243553
Saved in:
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