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Search: subject_exact:"Marketingwissenschaft"
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Lehrbuch
Marketing theory
2,931
Marketingtheorie
2,931
Marketing
756
Theory
593
Theorie
591
Marketingmanagement
530
Marketing management
521
USA
337
United States
334
Consumer behaviour
331
Konsumentenverhalten
331
Relationship marketing
295
Beziehungsmarketing
294
Marktforschung
255
Market research
225
Service-Dominant Logic
211
Service-dominant logic
211
History of economic thought
201
Ökonomische Ideengeschichte
201
Bibliometrics
163
Bibliometrie
163
Brand management
148
Markenführung
148
Betriebliche Wertschöpfung
142
Value creation
142
Deutschland
124
Germany
118
Customer integration
109
Kundenintegration
109
Dienstleistungsmarketing
100
Services marketing
100
B-to-B-Marketing
98
Business-to-business marketing
98
Lieferantenmanagement
88
Supplier relationship management
88
Customer value
77
Kundenwert
77
Internationales Marketing
73
International marketing
72
Markenimage
60
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Lehrbuch
3
Textbook
3
Bibliografie
1
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German
4
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Kuß, Alfred
2
Andresen, Christian
1
Homburg, Christian
1
Kamm, Philip
1
Kern, Jan-Henrik
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Kleinaltenkamp, Michael
1
Krohmer, Harley
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Lehrbuch
3
Hamburger Schriften zur Marketingforschung
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ECONIS (ZBW)
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1
Marketing-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
-
2011
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014008947
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2
Marketing-Theorie : eine Einführung
Kuß, Alfred
-
2011
-
2., überarb. u. erw. Auflage
Persistent link: https://www.econbiz.de/10008906709
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3
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2009
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014012209
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4
Deutschsprachige Standardliteratur zu den Grundlagen des Marketing : eine Vergleichsanalyse aus Studierendensicht
Andresen, Christian
-
2007
Persistent link: https://www.econbiz.de/10013420508
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