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type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Marketingwissenschaft"
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Marketing theory
8
Marketingtheorie
8
Theorie
3
Theory
3
1969-2008
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand architecture
1
Brand management
1
Corporate reputation
1
Dienstleistung
1
Einzelhandel
1
Europa
1
Europe
1
Event marketing
1
Event-Marketing
1
Externalities
1
Externer Effekt
1
Firmenimage
1
Markenarchitektur
1
Markenartikel
1
Markenführung
1
Messe
1
Retail trade
1
Service-Dominant Logic
1
Service-dominant logic
1
Services
1
Social Web
1
Social web
1
Theory of value
1
Trade fair
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USA
1
United States
1
Werttheorie
1
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Type of publication
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Article
8
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Übersichtsarbeit
Article in journal
1,219
Aufsatz in Zeitschrift
1,219
Aufsatz im Buch
557
Book section
557
Collection of articles of several authors
201
Sammelwerk
201
Graue Literatur
186
Non-commercial literature
186
Hochschulschrift
182
Reprint
180
Lehrbuch
176
Textbook
162
Thesis
153
Arbeitspapier
117
Working Paper
117
Konferenzschrift
81
Aufsatzsammlung
74
Bibliografie enthalten
66
Bibliography included
66
Conference proceedings
55
Glossar enthalten
40
Glossary included
40
Festschrift
39
Biografie
34
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34
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27
Sammlung
27
Case study
24
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24
Mehrbändiges Werk
19
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19
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17
Handbuch
17
Conference paper
9
Einführung
9
Konferenzbeitrag
9
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8
Systematic review
8
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English
5
German
3
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Converse, Paul D.
1
Fetscherin, Marc
1
Gröppel-Klein, Andrea
1
Heitmann, Mark
1
Herrmann, Andreas
1
Houston, Franklin S.
1
Howard, Donald G.
1
Kaas, Klaus Peter
1
Loewenfeld, Fabian von
1
Mundt, JoNel
1
Ng, Irene
1
Rösger, Jürgen
1
Smith, Laura A.
1
Usunier, Jean-Claude
1
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Published in...
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European journal of marketing : EJM
2
Customer Experience : Forum Dienstleistungsmanagement
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Review of marketing research
1
The development of marketing theory and its philosophical underpinnings
1
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ECONIS (ZBW)
8
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1
An integrative framework of value
Ng, Irene
;
Smith, Laura A.
-
2012
Persistent link: https://www.econbiz.de/10009572478
Saved in:
2
30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
Saved in:
3
Corporate branding : an interdisciplinary literature review
Fetscherin, Marc
;
Usunier, Jean-Claude
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 733-753
Persistent link: https://www.econbiz.de/10009567635
Saved in:
4
Ubiquitous externalities : characteristics, climate, and implications for post-acquisition behaviors
Mundt, JoNel
;
Houston, Franklin S.
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
3
,
pp. 254-269
Persistent link: https://www.econbiz.de/10008650947
Saved in:
5
Brand Community : Definition, Theorien und empirische Befunde
Loewenfeld, Fabian von
;
Herrmann, Andreas
;
Rösger, Jürgen
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 97-117)
.
2008
Persistent link: https://www.econbiz.de/10003587904
Saved in:
6
Development of marketing theory : fifty years of progress
Converse, Paul D.
-
2008
Persistent link: https://www.econbiz.de/10003608575
Saved in:
7
Stand und Entwicklungsperspektiven der Marketingtheorie
Kaas, Klaus Peter
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 29-47)
.
2005
Persistent link: https://www.econbiz.de/10003251247
Saved in:
8
The evolution of marketing theory in the United States and Europe
Howard, Donald G.
(
contributor
)
- In:
European journal of marketing : EJM
25
(
1991
)
2
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001111550
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