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~subject:"Markenartikel"
~subject:"Social web"
~isPartOf:"Qualitative market research : an international journal"
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Qualitative market research : an international journal
International journal of market research : JMRS ; the journal of the Market Research Society
20
International journal of market research
7
Journal of marketing research : JMR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
SpringerLink / Bücher
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Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
4
European journal of operational research : EJOR
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Journal of vacation marketing : an international journal
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Springer eBook Collection
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The evolution of brands : from signals of quality to storehouses of trust
3
The journal of brand management : an international journal
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The journal of consumer marketing
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
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Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
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Discussion papers of interdisciplinary research project 373
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European Advertising Academy
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European research studies
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Handbuch der Marktforschung
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International journal of wine business research : IJWBR
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Journal of advertising research
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
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Schmalenbach business review : sbr
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ECONIS (ZBW)
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1
An integrative review on online ethnography methods : differentiating theoretical bases, potentialities and limitations
Nascimento, Thaysa Costa do
;
Suarez, Maribel
;
Campos, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 492-510
Persistent link: https://www.econbiz.de/10013380495
Saved in:
2
From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda
;
Abarashi, Jamal
;
Ferguson, …
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
Saved in:
3
Second Life as a research environment : avatar-based focus groups (AFG)
Gadalla, Eman
;
Abosag, Ibrahim
;
Keeling, Kathy
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011535871
Saved in:
4
Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
Saved in:
5
The power of qualitative research in the era of social media
Branthwaite, Alan
;
Patterson, Simon
- In:
Qualitative market research : an international journal
14
(
2011
)
4
,
pp. 430-440
Persistent link: https://www.econbiz.de/10009380572
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