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~type_genre:"Article in journal"
~person:"Heiens, Richard A."
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An exploratory examination of the relationship between time-in-market and market share for foreign firms in a consumer ethnocentric emerging market
Pleshko, Larry P.
;
Heiens, Richard A.
- In:
International journal of business and emerging markets …
11
(
2019
)
2
,
pp. 109-121
Persistent link: https://www.econbiz.de/10012135582
Saved in:
2
Making up lost ground : the relative advantage of achieving relationship marketing outcomes versus time-in-market effects
Heiens, Richard A.
;
Pleshko, Larry P.
;
Al-Zufairi, Awad
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 84-96
Persistent link: https://www.econbiz.de/10010513846
Saved in:
3
The impact of strategic consistecy on market share and ROA
Pleshko, Larry P.
;
Heiens, Richard A.
;
Peev, Plamen
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
3
,
pp. 176-193
Persistent link: https://www.econbiz.de/10010366746
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