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Journal of marketing research : JMR
NBER working paper series
28
Working paper / National Bureau of Economic Research, Inc.
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Journal of business research : JBR
17
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16
Discussion paper / Centre for Economic Policy Research
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Review of industrial organization : RIO
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International journal of industrial organization
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International journal of the economics of business
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Journal of air transport management
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Journal of marketing
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International journal of economics and finance
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of competition law & economics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of industrial economics
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The review of economics and statistics
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Discussion paper / NHH, Department of Economics
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Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
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ERIM report series research in management
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European journal of operational research : EJOR
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International economics & finance journal : (IEFJ)
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International journal of economics and financial issues : IJEFI
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Journal of business strategy
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Journal of regional science
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Marketing letters : a journal of research in marketing
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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1
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
2
Modeling multichannel home video demand in the US motion picture industry
Mukherjee, Anirban
;
Kadiyali, Vrinda
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 985-995
Persistent link: https://www.econbiz.de/10010217425
Saved in:
3
Early marketing matters : a time-varying parameter approach to persistence modeling
Osinga, Ernst C.
;
Leeflang, Peter
;
Wieringa, Jaap E.
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 173-185
Persistent link: https://www.econbiz.de/10003947454
Saved in:
4
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
5
The effect of competitive advertising interference on sales for packaged goods
Danaher, Peter J.
;
Bonfrer, Andre
;
Dhar, Sanjay
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10003713027
Saved in:
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