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isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~isPartOf:"Journal of marketing research : JMR"
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Journal of marketing research : JMR
NBER working paper series
28
Working paper / National Bureau of Economic Research, Inc.
27
NBER Working Paper
24
Journal of business research : JBR
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International journal of the economics of business
8
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7
Industrial and corporate change
7
Journal of air transport management
7
Journal of financial economics
7
Journal of industry, competition and trade
7
Journal of marketing
7
International journal of economics and finance
6
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Journal of competition law & economics
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of industrial economics
6
The review of economics and statistics
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International economics & finance journal : (IEFJ)
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Marketing letters : a journal of research in marketing
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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ECONIS (ZBW)
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1
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
2
Modeling multichannel home video demand in the US motion picture industry
Mukherjee, Anirban
;
Kadiyali, Vrinda
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 985-995
Persistent link: https://www.econbiz.de/10010217425
Saved in:
3
Early marketing matters : a time-varying parameter approach to persistence modeling
Osinga, Ernst C.
;
Leeflang, Peter
;
Wieringa, Jaap E.
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 173-185
Persistent link: https://www.econbiz.de/10003947454
Saved in:
4
Kartelle, Konsortien, Kooperationen und die Entstehung neuer Märkte
Möllering, Guido
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 770-796
Persistent link: https://www.econbiz.de/10008696359
Saved in:
5
Ein Ansatz zur Messung des finanziellen Werts versunkener Marken
Fischer, Marc
;
Schollmeyer, Thomas
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
6
,
pp. 598-624
Persistent link: https://www.econbiz.de/10008650562
Saved in:
6
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
7
The effect of competitive advertising interference on sales for packaged goods
Danaher, Peter J.
;
Bonfrer, Andre
;
Dhar, Sanjay
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10003713027
Saved in:
8
Zur Charakterisierung von Preisspielräumen
Gaul, Wolfgang
;
Löffler, Michael
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
51
(
1999
)
11
,
pp. 1056-1074
Persistent link: https://www.econbiz.de/10001422603
Saved in:
9
Ankerpreise als Erwartungen oder dynamische latente Variablen in Marktreaktionsmodellen
Natter, Martin
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
49
(
1997
)
9
,
pp. 747-764
Persistent link: https://www.econbiz.de/10001225310
Saved in:
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