//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Filmwirtschaft"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktanteil"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Filmwirtschaft
Market share
9
Marktanteil
9
Advertising effects
3
Werbewirkung
3
Consumer behaviour
2
Film industry
2
Konsumentenverhalten
2
Preis-Absatz-Funktion
2
Price response function
2
Print advertising
2
Printwerbung
2
Theorie
2
Theory
2
USA
2
United States
2
2000-2001
1
Advertising
1
Agent-based modeling
1
Agentenbasierte Modellierung
1
Austria
1
Brand image
1
Cartel
1
Customer value
1
Deutschland
1
Distance selling
1
Distanzhandel
1
Distribution channel
1
Estimation
1
Germany
1
Kartell
1
Kundenwert
1
Markenimage
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Neural networks
1
Neuronale Netze
1
Nixdorf Computer AG
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bijmolt, Tammo H. A.
1
Broekhuizen, Thijs L. J.
1
Delre, Sebastiano A.
1
Kadiyali, Vrinda
1
Mukherjee, Anirban
1
Published in...
All
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
2
Economics Department working paper
1
Journal of cultural economics
1
The journal of media economics
1
World trade review
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
2
Modeling multichannel home video demand in the US motion picture industry
Mukherjee, Anirban
;
Kadiyali, Vrinda
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 985-995
Persistent link: https://www.econbiz.de/10010217425
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->