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~person:"Füller, Johann"
~isPartOf:"Journal of retailing and consumer services"
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Journal of retailing and consumer services
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The impact of social media campaigns on the success of new product introductions
Baum, Daniela
;
Spann, Martin
;
Füller, Johann
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
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