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~person:"Füller, Johann"
~person:"Papagiannidis, Savvas"
~isPartOf:"Journal of retailing and consumer services"
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Füller, Johann
Papagiannidis, Savvas
Allain, Gaël
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Baum, Daniela
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Journal of retailing and consumer services
Journal of management information systems : JMIS
2
Creativity and innovation management
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Crowdsourcing : Innovationsmanagement mit Schwarmintelligenz ; [interaktiv Ideen finden, kollektives Wissen effektiv nutzen, mit Fallbeispielen und Checklisten]
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Problems and perspectives in management : PPM ; international research journal
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ECONIS (ZBW)
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The impact of social media campaigns on the success of new product introductions
Baum, Daniela
;
Spann, Martin
;
Füller, Johann
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
Saved in:
2
Virtual test-driving : the impact of simulated products on purchase intention
Papagiannidis, Savvas
;
See-To, Eric
;
Bourlakis, Michael
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 877-887
Persistent link: https://www.econbiz.de/10010407210
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