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New product development
27
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4
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3
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Harvard business review : HBR
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
192
International journal of innovation management
155
Industrial marketing management : the international journal for industrial and high-tech firms
145
International journal of product development : IJPD
144
International journal of production research
119
IEEE transactions on engineering management : EM
111
International journal of production economics
106
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
SpringerLink / Bücher
86
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
72
International journal of technology management : IJTM
67
International journal of innovation and technology management
64
Journal of engineering and technology management : JET-M
64
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
50
European journal of operational research : EJOR
42
Journal of open innovation : technology, market, and complexity
41
Journal of marketing
40
European journal of innovation management : EJIM
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of the Academy of Marketing Science
37
International journal of project management : the journal of The International Project Management Association
36
International journal of technology marketing : IJTMkt
36
European journal of innovation management
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard-Business-Manager : das Wissen der Besten
29
Research
28
Innovation: organization & management : IOM
27
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ECONIS (ZBW)
27
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1
Avoid the pitfalls of A/B testing
Bojinov, Iavor
;
Saint-Jacques, Guillaume
;
Tingley, Martin
- In:
Harvard business review : HBR
98
(
2020
)
2
,
pp. 48-53
Persistent link: https://www.econbiz.de/10012288862
Saved in:
2
Know your customers' : "jobs to be done"
Christensen, Clayton M.
;
Hall, Taddy
;
Dillon, Karen
; …
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 54-62
Persistent link: https://www.econbiz.de/10011550443
Saved in:
3
The other disruption
Gans, Joshua
- In:
Harvard business review : HBR
94
(
2016
)
3
,
pp. 78-84
Persistent link: https://www.econbiz.de/10011453131
Saved in:
4
Which customers should this restaurant listen to?
Puri, Sandeep
;
Khanzode, Kirti
;
Beard, Alison
- In:
Harvard business review : HBR
94
(
2016
)
6
,
pp. 109-113
Persistent link: https://www.econbiz.de/10011499182
Saved in:
5
The Prius approach
Furr, Nathan
;
Snow, Daniel
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10011399718
Saved in:
6
Design for action
Brown, Tim
;
Martin, Roger
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 56-64
Persistent link: https://www.econbiz.de/10011340323
Saved in:
7
The president of SRI ventures on bringing Siri to life
Winarsky, Norman
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 39-42
Persistent link: https://www.econbiz.de/10011340326
Saved in:
8
Red ocean traps
Kim, W. Chan
;
Mauborgne, Renée
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 68-73
Persistent link: https://www.econbiz.de/10010504023
Saved in:
9
Should you sell that product?
Fairchild, Gregory
- In:
Harvard business review : HBR
93
(
2015
)
1/2
,
pp. 113-117
Persistent link: https://www.econbiz.de/10010479327
Saved in:
10
Engineering reverse innovations
Winter, Amos
;
Govindarajan, Vijay
- In:
Harvard business review : HBR
93
(
2015
)
7/8
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011297556
Saved in:
11
An anthropologist walks into a bar ...
Madsbjerg, Christian
;
Rasmussen, Mikkel Bolt
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 80-88
Persistent link: https://www.econbiz.de/10010339535
Saved in:
12
Turn your science into a business
Reddi Kotha
;
Kim, Phillip H.
;
Alexy, Oliver
- In:
Harvard business review : HBR
92
(
2014
)
11
,
pp. 106-114
Persistent link: https://www.econbiz.de/10010429209
Saved in:
13
Innovation risk
Merton, Robert C.
- In:
Harvard business review : HBR
91
(
2013
)
4
,
pp. 48-56
Persistent link: https://www.econbiz.de/10009733527
Saved in:
14
What entrepreneurs get wrong
Onyemah, Vincent
;
Pesquera, Martha Rivera
;
Ali, Abdul
- In:
Harvard business review : HBR
91
(
2013
)
5
,
pp. 74-79
Persistent link: https://www.econbiz.de/10009740755
Saved in:
15
Does America really need manufacturing?
Pisano, Gary P.
;
Shih, Willy C.
- In:
Harvard business review : HBR
90
(
2012
)
3
,
pp. 94-102
Persistent link: https://www.econbiz.de/10009510048
Saved in:
16
Six myths of product development
Thomke, Stefan H.
;
Reinertsen, Donald
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 84-94
Persistent link: https://www.econbiz.de/10009549327
Saved in:
17
Kiva the disrupter
Mountz, Mick
- In:
Harvard business review : HBR
90
(
2012
)
12
,
pp. 74-80
Persistent link: https://www.econbiz.de/10009688862
Saved in:
18
"Good" companies launch more new products
Luo, Xueming
;
Du, Shuili
- In:
Harvard business review : HBR
90
(
2012
)
4
,
pp. 28
Persistent link: https://www.econbiz.de/10009537559
Saved in:
19
Preserve the luxury or extend the brand?
Beyersdorfer, Daniela
;
Dessain, Vincent
- In:
Harvard business review : HBR
89
(
2011
)
1/2
,
pp. 173-177
Persistent link: https://www.econbiz.de/10008822984
Saved in:
20
Why most product launches fail
Schneider, Joan
;
Hall, Julie
- In:
Harvard business review : HBR
89
(
2011
)
4
,
pp. 21-23
Persistent link: https://www.econbiz.de/10008986587
Saved in:
21
A rush to failure?
Cross, Tom
- In:
Harvard business review : HBR
89
(
2011
)
4
,
pp. 127-131
Persistent link: https://www.econbiz.de/10008991367
Saved in:
22
Innovating on the cheap
Bettencourt, Lance A.
;
Bettencourt, Scott L.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 89-94
Persistent link: https://www.econbiz.de/10009233228
Saved in:
23
Designing breakthrough products
Verganti, Roberto
- In:
Harvard business review : HBR
89
(
2011
)
10
,
pp. 115-120
Persistent link: https://www.econbiz.de/10009349287
Saved in:
24
Play it safe or take a stand?
Clifford, Trish Gorman
;
Barney, Jay B.
- In:
Harvard business review : HBR
88
(
2010
)
11
,
pp. 139-143
Persistent link: https://www.econbiz.de/10008809008
Saved in:
25
Innovation's holy grail
Prahalad, Coimbatore K.
;
Mashelkar, R. A.
- In:
Harvard business review : HBR
88
(
2010
)
7/8
,
pp. 132-141
Persistent link: https://www.econbiz.de/10008658588
Saved in:
26
Are you ignoring trends that could shake up your business?
Ofek, Elie
;
Wathieu, Luc
- In:
Harvard business review : HBR
88
(
2010
)
7/8
,
pp. 124-131
Persistent link: https://www.econbiz.de/10008658589
Saved in:
27
Purchasing's role in new product development
Burt, David N.
;
Soukup, William R.
- In:
Harvard business review : HBR
63
(
1985
)
5
,
pp. 90-97
Persistent link: https://www.econbiz.de/10001967256
Saved in:
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