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Marktforschung
35
Großbritannien
12
Market research
10
United Kingdom
3
Vereinigte Staaten
2
Alter
1
Automotive industry
1
Betriebliches Informationssystem
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Household
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Informatik
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Pricing strategy
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Privater Haushalt
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Product testing
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Public administration
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1
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1
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1
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Journal of the Market Research Society : JMRS
Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
84
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
56
Europäische Hochschulschriften / 5
55
European marketing research review
51
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Journal of business economics : JBE
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
Harvard business review : HBR
38
International journal of market research
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Springer eBook Collection / Business and Economics
28
The marketing review
28
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ECONIS (ZBW)
35
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1
Market research in government decision making : special issue
In:
Journal of the Market Research Society : JMRS
34
(
1992
)
1
Persistent link: https://www.econbiz.de/10001121832
Saved in:
2
Issues facing the UK research industry
Bowles, Tim
- In:
Journal of the Market Research Society : JMRS
33
(
1991
)
2
,
pp. 71-81
Persistent link: https://www.econbiz.de/10001107238
Saved in:
3
The Indian contribution to marketing research
Thadani, Ramesh
(
contributor
)
- In:
Journal of the Market Research Society : JMRS
32
(
1990
)
2
,
pp. 171-278
Persistent link: https://www.econbiz.de/10001084501
Saved in:
4
Special issue on geodemographics
Rothman, James
(
contributor
)
- In:
Journal of the Market Research Society : JMRS
31
(
1989
)
1
,
pp. 1-131
Persistent link: https://www.econbiz.de/10001059381
Saved in:
5
The application of logical imputation to household measurement
Kaufman, Carol J.
- In:
Journal of the Market Research Society : JMRS
30
(
1988
)
4
,
pp. 453-466
Persistent link: https://www.econbiz.de/10001069695
Saved in:
6
The psychology of product testing and its relationship to objective scientific measures
Callingham, Martin
- In:
Journal of the Market Research Society : JMRS
30
(
1988
)
3
,
pp. 247-266
Persistent link: https://www.econbiz.de/10001048805
Saved in:
7
The rebirth of attitude research in marketing
Bagozzi, Richard P.
- In:
Journal of the Market Research Society : JMRS
30
(
1988
)
2
,
pp. 163-195
Persistent link: https://www.econbiz.de/10001051039
Saved in:
8
Research into pricing : special issue
Thomas, Michael J.
(
contributor
)
- In:
Journal of the Market Research Society : JMRS
29
(
1987
)
2
,
pp. 107-207
Persistent link: https://www.econbiz.de/10001030516
Saved in:
9
Analysing qualitative data
Griggs, Steve
- In:
Journal of the Market Research Society : JMRS
29
(
1987
)
1
,
pp. 15-34
Persistent link: https://www.econbiz.de/10001030521
Saved in:
10
The contribution of research to General Motors' corporate communications strategy in the UK
Fountain, Eric
- In:
Journal of the Market Research Society : JMRS
28
(
1986
)
1
,
pp. 25-42
Persistent link: https://www.econbiz.de/10001051045
Saved in:
11
An application of latent class analysis to the measurement of motivation
Haworth, Jean M.
;
Chell, Elizabeth
- In:
Journal of the Market Research Society : JMRS
27
(
1985
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10002749473
Saved in:
12
A practical guide to gathering USA marketing information and the current status of marketing research in the US
Goldstein, Frederick A.
- In:
Journal of the Market Research Society : JMRS
27
(
1985
)
4
,
pp. 243-259
Persistent link: https://www.econbiz.de/10002523860
Saved in:
13
Research in the USA
Barnard, Philip
- In:
Journal of the Market Research Society : JMRS
26
(
1984
)
4
,
pp. 273-293
Persistent link: https://www.econbiz.de/10001868985
Saved in:
14
Carrying out surveys among the elderly : some problems of sampling and interviewing
Hoinville, Gerald
- In:
Journal of the Market Research Society : JMRS
25
(
1983
)
3
,
pp. 223-237
Persistent link: https://www.econbiz.de/10002848179
Saved in:
15
The challenge of change : supplementary award paper
Nelson, Elizabeth
;
Cowling, Tony
- In:
Journal of the Market Research Society : JMRS
24
(
1982
)
3
,
pp. 212-238
Persistent link: https://www.econbiz.de/10002569498
Saved in:
16
Qualitative research in developing countries
Goodyear, Mary
- In:
Journal of the Market Research Society : JMRS
24
(
1982
)
2
,
pp. 86-96
Persistent link: https://www.econbiz.de/10002465735
Saved in:
17
Conducting and co-ordinating multi-country quantitative studies across Europe
Barnard, Philip
- In:
Journal of the Market Research Society : JMRS
24
(
1982
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10001868981
Saved in:
18
The challenge of change : award winning paper
Connell, Stephen
;
Morris, Allan
;
Whitten, Patrick
- In:
Journal of the Market Research Society : JMRS
24
(
1982
)
3
,
pp. 180-210
Persistent link: https://www.econbiz.de/10002024064
Saved in:
19
Marketing research problems in Latin America
Stanton, John L.
- In:
Journal of the Market Research Society : JMRS
24
(
1982
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10002876176
Saved in:
20
Market research in the Soviet Union
Hill, M. R.
- In:
Journal of the Market Research Society : JMRS
24
(
1982
)
2
,
pp. 152-169
Persistent link: https://www.econbiz.de/10002832824
Saved in:
21
The role of market research in the development of public policy in the field of recreation and leisure
Cowell, Donald
- In:
Journal of the Market Research Society : JMRS
23
(
1981
)
2
,
pp. 72-83
Persistent link: https://www.econbiz.de/10002030455
Saved in:
22
Pricing research techniques : a review and a new approach
Blamires, Chris
- In:
Journal of the Market Research Society : JMRS
23
(
1981
)
3
,
pp. 103-126
Persistent link: https://www.econbiz.de/10001915544
Saved in:
23
The technical revolution of the 1970s : will it happen in the 1980s?
Sampson, Peter
- In:
Journal of the Market Research Society : JMRS
22
(
1980
)
3
,
pp. 161-178
Persistent link: https://www.econbiz.de/10002732391
Saved in:
24
A survey of the general publics attitudes to market research : Summary report
Bowen, Jennifer M.
- In:
Journal of the Market Research Society : JMRS
21
(
1979
)
2
,
pp. 75-102
Persistent link: https://www.econbiz.de/10002015613
Saved in:
25
Monadic testing of new products : an old problem and some partial solutions
Brown, Gordon
;
Copeland, Tony
;
Millward, Maurice
- In:
Journal of the Market Research Society : JMRS
15
(
1973
)
2
,
pp. 112-131
Persistent link: https://www.econbiz.de/10001958116
Saved in:
26
The use of optical mark readers in market research
Brighton, Malcom
- In:
Journal of the Market Research Society : JMRS
13
(
1971
)
4
,
pp. 191-200
Persistent link: https://www.econbiz.de/10001943699
Saved in:
27
Marketing research : past accomplishments and potential future developments
Lazer, W.
- In:
Journal of the Market Research Society : JMRS
16
(
1974
)
3
,
pp. 183-202
Persistent link: https://www.econbiz.de/10002352697
Saved in:
28
Research for financial and investment marketing decisions
Flack, Mervyn
- In:
Journal of the Market Research Society : JMRS
20
(
1978
)
1
,
pp. 14-29
Persistent link: https://www.econbiz.de/10002189205
Saved in:
29
SIMS II : profit oriented market segmentation for decision-time implementation
Martin jr., Claude R.
;
Wright, Roger L.
- In:
Journal of the Market Research Society : JMRS
18
(
1976
)
3
,
pp. 143-157
Persistent link: https://www.econbiz.de/10002470778
Saved in:
30
An incentive test
Yelding, David J.
;
Haldane, Ian R.
- In:
Journal of the Market Research Society : JMRS
15
(
1973
)
2
,
pp. 101-111
Persistent link: https://www.econbiz.de/10003006675
Saved in:
31
Market research as an aid to the corporate marketing decisions of retailers
Simmons, Martin
- In:
Journal of the Market Research Society : JMRS
14
(
1972
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10002810145
Saved in:
32
Where do we go from here
Horn, Annette
;
Morgan, Judith
;
Page, Joanna
- In:
Journal of the Market Research Society : JMRS
16
(
1974
)
3
,
pp. 157-182
Persistent link: https://www.econbiz.de/10002959292
Saved in:
33
Integrated information systems
Westwood, R. A.
- In:
Journal of the Market Research Society : JMRS
17
(
1975
)
3
,
pp. 127-180
Persistent link: https://www.econbiz.de/10002967512
Saved in:
34
Costs and pricing in market research
In:
Journal of the Market Research Society : JMRS
14
(
1972
)
4
,
pp. 197-241
Persistent link: https://www.econbiz.de/10003102254
Saved in:
35
Market research in the private and public sectors
Wilson, Harold
- In:
Journal of the Market Research Society : JMRS
20
(
1978
)
3
,
pp. 111-126
Persistent link: https://www.econbiz.de/10002986023
Saved in:
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