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~person:"Szabó, László"
~person:"Zaltman, Gerald"
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Search: subject_exact:"Marktforschung"
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Marktforschung
30
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11
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7
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5
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5
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4
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3
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3
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Szabó, László
Zaltman, Gerald
Kapferer, Clodwig
63
Malhotra, Naresh K.
56
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39
Herrmann, Andreas
36
Hruschka, Harald
32
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31
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30
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28
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28
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27
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26
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26
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26
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25
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24
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24
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23
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23
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23
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22
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22
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22
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21
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21
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21
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20
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20
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20
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18
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17
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17
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17
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17
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16
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16
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16
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16
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15
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Journal of marketing research : JMR
2
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2
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2
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2
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1
Behavioral models for market analysis : foundations for marketing action
1
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1
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1
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1
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1
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1
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1
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1
Prentice-Hall Series in Economic Institutions and Social Systems
1
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1
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1
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1
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ECONIS (ZBW)
29
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1
Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
2
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
3
Consumer researchers : take a hike!
Zaltman, Gerald
-
2008
Persistent link: https://www.econbiz.de/10003611242
Saved in:
4
What do "really good" managers and "really good" researchers want of one another?
Zaltman, Lindsay
;
Zaltman, Gerald
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 33-48)
.
2006
Persistent link: https://www.econbiz.de/10003420100
Saved in:
5
Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Higie, Robin A.
-
1993
Persistent link: https://www.econbiz.de/10000876062
Saved in:
6
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine
;
Deshpandé, Rohit
;
Zaltman, Gerald
-
1993
Persistent link: https://www.econbiz.de/10000867282
Saved in:
7
Hearing the voice of the market : competitive advantage through creative use of market information
Barabba, Vincent P.
;
Zaltman, Gerald
-
1991
Persistent link: https://www.econbiz.de/10004107225
Saved in:
8
Marketingkutatás - piackutatás ; 2
Szabó, László
-
1984
Persistent link: https://www.econbiz.de/10002883481
Saved in:
9
Marketingkutatás - piackutatás ; 3
Szabó, László
-
1984
Persistent link: https://www.econbiz.de/10002883484
Saved in:
10
Marketingkutatás - piackutatás ; 1
Szabó, László
-
1983
Persistent link: https://www.econbiz.de/10002883477
Saved in:
11
Factors affecting the use of market research information : a path analysis
Deshpande, Rohit
;
Zaltman, Gerald
- In:
Journal of marketing research : JMR
19
(
1982
)
1
,
pp. 14-31
Persistent link: https://www.econbiz.de/10002068560
Saved in:
12
Ethik in der Marktforschung : ihre praktische Relevanz
Tybout, Alice M.
;
Zaltman, Gerald
- In:
Marketing und Verbraucherpolitik
,
(pp. 118-139)
.
1982
Persistent link: https://www.econbiz.de/10002942109
Saved in:
13
Market research in Hungary
Szabó, László
- In:
European research : marketing, opinion, advertising
7
(
1979
)
2
,
pp. 71-77
Persistent link: https://www.econbiz.de/10002886778
Saved in:
14
Readings in consumer behavior : individuals, groups, and organizations
Wallendorf, Melanie
(
ed.
);
Zaltman, Gerald
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10013489935
Saved in:
15
Marketing, society, and conflict
Levy, Sidney J.
;
Zaltman, Gerald
-
1975
Persistent link: https://www.econbiz.de/10000051812
Saved in:
16
Metatheory and consumer research
Zaltman, Gerald
;
Pinson, Christian R.
;
Angelmar, Reinhard
-
1973
Persistent link: https://www.econbiz.de/10000556956
Saved in:
17
Cases in marketing research
Schultz, Randall L.
-
1975
Persistent link: https://www.econbiz.de/10000426199
Saved in:
18
Market research in the guided market place
Gross, Andrew
;
Szabó, László
- In:
European journal of marketing : EJM
7
(
1973
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10002530645
Saved in:
19
Marketing : theoretical perspectives on an applied social science
Bonoma, Thomas V.
(
contributor
);
Zaltman, Gerald
(
contributor
)
- In:
American behavioral scientist : ABS
21
(
1978
)
4
,
pp. 467-624
Persistent link: https://www.econbiz.de/10003176695
Saved in:
20
The structure and purpose of marketing models
Zaltman, Gerald
- In:
Behavioral models for market analysis : foundations for …
,
(pp. 25-40)
.
1977
Persistent link: https://www.econbiz.de/10003028466
Saved in:
21
Market research and problems of its application in Hungary
Szabó, László
- In:
The new Hungarian quarterly
8
(
1967
),
pp. 212-219
Persistent link: https://www.econbiz.de/10002886761
Saved in:
22
Marktforschung und Absatzplanung in Ungarn
Szabó, László
- In:
Marktwirtschaft : die Zeitschrift für …
1
(
1969
)
3
,
pp. 37-38
Persistent link: https://www.econbiz.de/10002886813
Saved in:
23
Die methodologischen Probleme der Marktforschung in den sozialistischen Ländern
Szabó, László
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
17
(
1971
)
3
,
pp. 261-268
Persistent link: https://www.econbiz.de/10002887081
Saved in:
24
Piackututási vizsgálatok
Szabó, László
- In:
Statisztikai szemle : a Központi Statisztikai Hivatal …
45
(
1967
)
2/3
,
pp. 139-160
Persistent link: https://www.econbiz.de/10002887338
Saved in:
25
A szocialista orsźagok piackutatási kapcsolatainak fejlesztési lehetőségei és módszerei
Szabó, László
- In:
Marketing piackutatás : az Országos Piackutató …
5
(
1971
)
4
,
pp. 405-411
Persistent link: https://www.econbiz.de/10002887450
Saved in:
26
A vállalati értékesítés prognóziskészítési módszerei
Szabó, László
;
Zoltán, Kelemen
-
1972
Persistent link: https://www.econbiz.de/10002887627
Saved in:
27
Vállalati piackutatás
Szabó, László
-
1969
Persistent link: https://www.econbiz.de/10002887632
Saved in:
28
A vállalati piackutatás helyzete és fejlesztésének főbb irányai
Szabó, László
- In:
Marketing piackutatás : az Országos Piackutató …
6
(
1972
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10002887642
Saved in:
29
Ethics in marketing research : their practical relevance
Tybout, Alice M.
;
Zaltman, Gerald
- In:
Journal of marketing research : JMR
11
(
1974
)
4
,
pp. 357-368
Persistent link: https://www.econbiz.de/10002942056
Saved in:
30
Marktforschung in der Planwirtschaft
Szabó, László
- In:
Österreichische Osthefte : Zeitschrift für Mittel-, …
14
(
1972
)
3
,
pp. 265-271
Persistent link: https://www.econbiz.de/10002883489
Saved in:
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