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~person:"Szabó, László"
~person:"Zaltman, Gerald"
~isPartOf:"The handbook of marketing research : uses, misuses, and future advances"
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The handbook of marketing research : uses, misuses, and future advances
Journal of marketing research : JMR
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Marketing piackutatás : az Országos Piackutató Intézet folyóirata
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Statisztikai szemle : a Központi Statisztikai Hivatal tudományos folyóirata
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The impact of theory on representations of the consumer and the marketing organisation
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What do "really good" managers and "really good" researchers want of one another?
Zaltman, Lindsay
;
Zaltman, Gerald
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 33-48)
.
2006
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