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~person:"Szabó, László"
~person:"Zaltman, Gerald"
~subject:"Kompetenz"
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The handbook of marketing research : uses, misuses, and future advances
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What do "really good" managers and "really good" researchers want of one another?
Zaltman, Lindsay
;
Zaltman, Gerald
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 33-48)
.
2006
Persistent link: https://www.econbiz.de/10003420100
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