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person:"Altintig, Z. Ayca"
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Altintig, Z. Ayca
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An empirical examination of the "Rule of Three" : strategy implications for top management, marketers, and investors
Uslay, Can
;
Altintig, Z. Ayca
;
Winsor, Robert D.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 20-39
Persistent link: https://www.econbiz.de/10003995113
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