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~institution:"Springer-Verlag GmbH"
~institution:"Macquarie University / Department of Economics"
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Internationales Marketingmanagement
Berndt, Ralph
;
Fantapié Altobelli, Claudia
;
Sander, …
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2020
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6., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012135490
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2
Internationales Marketing-Management
Berndt, Ralph
;
Fantapié Altobelli, Claudia
;
Sander, …
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2016
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5., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011436936
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3
Games Industry Management : Gründung, Strategie und Leadership - theoretische Grundlagen
Anderie, Lutz
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2016
Persistent link: https://www.econbiz.de/10011452369
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4
An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Lancaster, Geoffrey
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1998
Persistent link: https://www.econbiz.de/10000983872
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5
Towards a new methodology for strategic marketing planning in SMEs
Lancaster, Geoffrey
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1998
Persistent link: https://www.econbiz.de/10000989070
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6
Strategic marketing decisions and cost structure implications
Walters, David
;
Korkofingas, Con
-
1997
Persistent link: https://www.econbiz.de/10000957447
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7
The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David
;
Halliday, Michael
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1995
Persistent link: https://www.econbiz.de/10000920697
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