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~type_genre:"Case study"
~subject:"KMU"
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Search: subject_exact:"Marktorientierte Unternehmensführung"
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KMU
Marketing management
432
Marketingmanagement
432
Marketing
92
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76
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74
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42
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42
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39
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39
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38
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38
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21
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Nwankwo, Sonny
2
Agrawal, K. M.
1
Akunuri, Jaya
1
Al-Oun, Salem
1
Beckett, Ronald C.
1
Beyer, Heiko
1
Blombäck, Anna
1
Centeno, Edgar
1
Deacon, Jonathan H.
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Duquesnois, Franck
1
Ekwulugo, Frances
1
Eng, Teck Yong
1
Gbadamosi, Ayantunji
1
Grosse, Diana
1
Gurău, Călin
1
Hart, Susan
1
Hassell, Julian von
1
Ismail, Hossam S.
1
Khan, Hina
1
Lamont, Matthew
1
Leiper, Neil
1
Link, Jörg
1
Lowe, Ben
1
Lowe, Julian F.
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Lynch, David
1
Merath, Stefan
1
Mitra, Sarbani
1
Morrish, Sussie C.
1
O'Dwyer, Michele
1
Pay, Diana de
1
Qiu, Jun
1
Ramírez-Passillas, Marcela
1
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1
Rickes, Sven
1
Sharifi, Hossein
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Entrepreneurship marketing : principles and practice of SME marketing
5
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Corporate communications : an international journal
1
International journal of globalisation and small business : IJGSB
1
International journal of production economics
1
Journal of strategic management education : JSME
1
Journal of vacation marketing : an international journal
1
Management strategies and innovation
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Management-Instrumente in kleinen und mittleren Unternehmen
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ECONIS (ZBW)
21
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1
Supply chain strategy and its impacts on product and market growth strategies : a case study of SMEs
Sharifi, Hossein
;
Ismail, Hossam S.
;
Qiu, Jun
;
Tavani, …
- In:
International journal of production economics
145
(
2013
)
1
,
pp. 397-408
Persistent link: https://www.econbiz.de/10009785286
Saved in:
2
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
Saved in:
3
Case study : marketing strategies and performance of small and medium agro-farm businesses in Badia of Jordan
Al-Oun, Salem
- In:
International journal of globalisation and small …
4
(
2012
)
3/4
,
pp. 284-307
Persistent link: https://www.econbiz.de/10009672430
Saved in:
4
Exploring the logics of corporate brand identity formation
Blombäck, Anna
;
Ramírez-Passillas, Marcela
- In:
Corporate communications : an international journal
17
(
2012
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10009545474
Saved in:
5
Entrepreneurship marketing : principles and practice of SME marketing
Nwankwo, Sonny
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008757892
Saved in:
6
Contemporary issues in entrepreneurship marketing : sustainability, ethics and social responsibility
Nwankwo, Sonny
;
Richards, Darlington
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 367-384)
.
2011
Persistent link: https://www.econbiz.de/10008822512
Saved in:
7
Marketing planning in small businesses
Ekwulugo, Frances
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 356-366)
.
2011
Persistent link: https://www.econbiz.de/10008822513
Saved in:
8
Internal marketing and service excellence in SMEs
Khan, Hina
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 254-272)
.
2011
Persistent link: https://www.econbiz.de/10008822521
Saved in:
9
Internet marketing
Akunuri, Jaya
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 171-195)
.
2011
Persistent link: https://www.econbiz.de/10008822538
Saved in:
10
Marketing communications for the SME
Eng, Teck Yong
;
Spickett-Jones, Graham
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 159-170)
.
2011
Persistent link: https://www.econbiz.de/10008822539
Saved in:
11
A business strategy for marketing the products and services of T&CG/SHGs : an analytical case study on Baluchari Sarees of Bishnupur
Mitra, Sarbani
;
Agrawal, K. M.
- In:
Management strategies and innovation
,
(pp. 87-107)
.
2011
Persistent link: https://www.econbiz.de/10008904784
Saved in:
12
The better mousetrap fallacy : a case study of the Bali pathfinder tourist map
Leiper, Neil
;
Lamont, Matthew
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
2
,
pp. 95-103
Persistent link: https://www.econbiz.de/10009160495
Saved in:
13
Die Kunst seine Kunden zu lieben : Neurostrategie® für Unternehmer
Merath, Stefan
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008860298
Saved in:
14
A tale of two spirits : entrepreneurial marketing at 42Below Vodka and Penderyn Whisky
Morrish, Sussie C.
;
Deacon, Jonathan H.
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 113-124
Persistent link: https://www.econbiz.de/10008987934
Saved in:
15
The website as an integrated marketing tool : an exploratory study of French wine producers
Gurău, Călin
;
Duquesnois, Franck
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10008987960
Saved in:
16
A case study and some propositions about marketing in a fast growth SME : is entrepreneurial marketing different?
Lowe, Ben
;
Lowe, Julian F.
;
Lynch, David
- In:
Journal of strategic management education : JSME
6
(
2010
)
4
,
pp. 283-292
Persistent link: https://www.econbiz.de/10009153627
Saved in:
17
Marketing the SME : innovation and approach
O'Dwyer, Michele
-
2009
Persistent link: https://www.econbiz.de/10003903365
Saved in:
18
Gewinnvervielfachung durch Instrumente des Marketing-Controlling : das Beispiel eines mittelständischen Herstellers von Musikinstrumenten
Link, Jörg
;
Beyer, Heiko
- In:
Management-Instrumente in kleinen und mittleren Unternehmen
,
(pp. 137-147)
.
2009
Persistent link: https://www.econbiz.de/10003845593
Saved in:
19
Marketing capabilities under a collective brand : three longitudinal case studies of Australian SME experience
Beckett, Ronald C.
- In:
Small enterprise research : SER ; the Journal of SEAANZ
16
(
2008
)
2
,
pp. 21-31
Persistent link: https://www.econbiz.de/10003912202
Saved in:
20
So gewinnt der Mittelstand! : die Erfolgsmethode kleiner und mittlerer Unternehmen (und was die großen von ihr lernen können)
Rickes, Sven
;
Hassell, Julian von
;
Hassell, Julian von
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003423596
Saved in:
21
Marketingstrategien für Innovationen : Fallstudien von mittelständischen Unternehmen
Grosse, Diana
;
Ullmann, Robert
;
Weyh, Enrico
-
2007
Persistent link: https://www.econbiz.de/10003473878
Saved in:
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