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~type_genre:"Handbook"
~type_genre:"Collection of articles written by one author"
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In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
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2019
Persistent link: https://www.econbiz.de/10012041487
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
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2017
Persistent link: https://www.econbiz.de/10011737442
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Are you talking to me? : addressing consumers in a globalised world
Lenoir, Anne-Sophie Irène Andrée
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2015
Persistent link: https://www.econbiz.de/10011406504
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Market orientation and entrepreneurial orientation in a learning organization
Zhou, Yangping
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2014
Persistent link: https://www.econbiz.de/10010439279
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Three essays on analyzing and managing online consumer behavior
Anderl, Eva Maria
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2014
Persistent link: https://www.econbiz.de/10010477449
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