//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Handbuch"
~subject:"Germany"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktsegmentierung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Germany
Marktsegmentierung
7
Market segmentation
5
Theorie
4
Theory
4
Deutschland
3
Marketing
3
Betriebliche Wertschöpfung
2
Competitive strategy
2
International marketing
2
Internationales Marketing
2
Investitionsgütermarketing
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Strategic management
2
Strategisches Management
2
Supplier relationship management
2
Value creation
2
Wettbewerbsstrategie
2
Bank marketing
1
Bankmarketing
1
Beziehungsmarketing
1
Business-to-Business-Marketing
1
Customer analysis
1
Customer integration
1
Direktmarketing
1
Innovation
1
Kreditwesen
1
Kundenanalyse
1
Kundenintegration
1
Market research
1
Marktforschung
1
Marktnische
1
Niche marketing strategy
1
Nischenstrategie
1
Produktentwicklung
1
Relationship marketing
1
Target group
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Handbuch
Hochschulschrift
88
Thesis
77
Aufsatz im Buch
50
Book section
50
Article in journal
45
Aufsatz in Zeitschrift
45
Graue Literatur
38
Non-commercial literature
38
Arbeitspapier
20
Working Paper
20
Bibliografie enthalten
19
Bibliography included
19
Collection of articles of several authors
9
Sammelwerk
9
Case study
7
Fallstudie
7
Aufsatzsammlung
6
Collection of articles written by one author
4
Sammlung
4
Handbook
3
Bibliografie
2
Elektronischer Datenträger
2
Market information
2
Marktinformation
2
Conference paper
1
Conference proceedings
1
Festschrift
1
Guidebook
1
Konferenzbeitrag
1
Konferenzschrift
1
Mikroform
1
Ratgeber
1
more ...
less ...
Language
All
German
3
Author
All
Ammann, Paul
2
Pepels, Werner
2
Duttenhöfer, Stephan
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Handbuch Zielgruppenmanagement
Duttenhöfer, Stephan
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003798673
Saved in:
2
Marktsegmentierung : Erfolgsnischen finden und besetzen
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2007
-
2., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10003410957
Saved in:
3
Marktsegmentierung : Erfolgsnischen finden und besetzen
Pepels, Werner
(
contributor
);
Ammann, Paul
(
contributor
)
-
2007
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003417768
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->