//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
~isPartOf:"Journal of marketing management : MM"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktsegmentierung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Market segmentation
10
Marktsegmentierung
10
Großbritannien
3
United Kingdom
3
Consumer behaviour
2
Konsumentenverhalten
2
Lebensstil
2
Lifestyle
2
Theorie-Praxis-Verhältnis
2
Theory-practice divide
2
Australia
1
Australien
1
B-to-B-Marketing
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Business-to-business marketing
1
China
1
Customer analysis
1
Dienstleistungsmarketing
1
Economic psychology
1
Einführung
1
Environmental consciousness
1
Factor analysis
1
Faktorenanalyse
1
Handelsmanagement
1
Implementation
1
Kundenanalyse
1
Logit model
1
Logit-Modell
1
Markenimage
1
Marketingmanagement
1
Mobile phone
1
Mobiltelefon
1
Product differentiation
1
Produktdifferenzierung
1
Public utilities
1
Retail management
1
Services marketing
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dibb, Sally
1
Venter, Peet
1
Wright, Alex
1
Published in...
All
Journal of marketing management : MM
Journal of strategic marketing
7
Journal of retailing and consumer services
5
Marketing intelligence & planning
5
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
3
Business horizons
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
European journal of marketing : EJM
2
Handbook of research on ethnic and intra-cultural marketing
2
International journal of production economics
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of food products marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Technology audit and production reserves
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
The marketing book
2
Tourism management : research, policies, practice
2
Agricultural and resource economics review : ARER
1
Amfiteatru economic : an economic and business research periodical
1
Aquaculture economics & management : official journal of the International Association of Aquaculture Economics and Management
1
Asian journal of management cases
1
Australasian marketing journal
1
Big data analytics in operations and supply chain management
1
Business education & accreditation : BEA
1
China's reality and global vision : management research and development in China
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Contemporary issues and prospects in business development in Africa : celebrating the 20th anniversary of the Journal of African Business
1
Cross-cultural and critical perspectives on brands
1
Economic development : journal of the Institute of Economics, Skopje
1
Einblicke und Ausblicke
1
European journal of operational research : EJOR
1
European research on management and business economics
1
Fashion marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Performing market segmentation : a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 62-83
Persistent link: https://www.econbiz.de/10010511384
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->