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~person:"Kreuzer, Michael"
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Mass Customization
4
Bekleidungsindustrie
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Clothing industry
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Marktpotenzial
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Mass customization
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Beziehungsmarketing
1
Consumer behaviour
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Consumers
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Customization
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Market segmentation
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Marktsegmentierung
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Product management
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Produktdifferenzierung
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Relationship marketing
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Schweiz
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Sportbekleidung
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Kreuzer, Michael
Piller, Frank T.
33
Blecker, Thorsten
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Piller, Frank Thomas
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Franke, Nikolaus
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Reichwald, Ralf
11
Salvador, Fabrizio
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Forza, Cipriano
10
Abdelkafi, Nizar
9
Aichner, Thomas
9
Herrmann, Andreas
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Trentin, Alessio
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Zhang, Min
9
Loginova, Oksana
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Schoder, Detlef
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Zhao, Xiande
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Schreier, Martin
7
Schroeder, Roger G.
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Walcher, Dominik
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Choi, Tsan-Ming
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Coletti, Paolo
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Schentler, Peter
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Bellis, Emanuel de
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Hvam, Lars
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Liao, Kun
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Seidenschwarz, Werner
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Shamsuzzoha, A. H. M.
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Wong, Hartanto
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Zeng, Mingzhe
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Alptekinoglu, Aydin
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Bertram, Matthias
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Corbett, Charles J.
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Dietrich, Andreas J.
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Fang, Edward Aihua
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Fogliatto, Flavio S.
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Friedrich, Gerhard
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Guo, Hangfei
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Helo, Petri T.
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Berner betriebswirtschaftliche Schriften
2
Die Betriebswirtschaft : DBW
1
Journal of customer behaviour
1
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Mass-customised products : are they bought for uniqueness or to overcome problems with standard products?
Michel, Stefan
;
Kreuzer, Michael
;
Kühn, Richard
; …
- In:
Journal of customer behaviour
8
(
2009
)
4
,
pp. 307-327
Persistent link: https://www.econbiz.de/10003916596
Saved in:
2
Die praktische Relevanz individualisierbarer Massengüter aus Sicht der Nachfrage
Kreuzer, Michael
;
Kühn, Richard
;
Michel, Stefan
- In:
Die Betriebswirtschaft : DBW
67
(
2007
)
4
,
pp. 399-417
Persistent link: https://www.econbiz.de/10003517888
Saved in:
3
Die praktische Relevanz von Mass Customization : die individuellen Bedürfnisse des Kunden - oder der Kunde als Lemming?
Kreuzer, Michael
-
2005
Persistent link: https://www.econbiz.de/10002524726
Saved in:
4
Die praktische Relevanz von Mass Customization : die individuellen Bedürfnisse des Kunden - oder der Kunde als Lemming?
Kreuzer, Michael
-
2005
Persistent link: https://www.econbiz.de/10008975723
Saved in:
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