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type_genre:"Aufsatz im Buch"
~person:"Bocconcelli, Roberta"
~person:"Bhattacharya, C. B."
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Handbook of relationship marketing
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Value creation through product modularity : the user's perspective
Bocconcelli, Roberta
;
Tunisini, Annalisa
- In:
Use of science and technology in business : exploring …
,
(pp. 165-182)
.
2009
Persistent link: https://www.econbiz.de/10003950946
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Relationship marketing in mass markets
Bhattacharya, C. B.
;
Bolton, Ruth N.
- In:
Handbook of relationship marketing
,
(pp. 327-354)
.
2000
Persistent link: https://www.econbiz.de/10001559326
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