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~person:"Hildebrand, Christian"
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Search: subject_exact:"Mass customization"
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Mass Customization
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Mass customization
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Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
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Hildebrand, Christian
Piller, Frank T.
33
Blecker, Thorsten
18
Piller, Frank Thomas
13
Franke, Nikolaus
12
Reichwald, Ralf
11
Salvador, Fabrizio
11
Forza, Cipriano
10
Abdelkafi, Nizar
9
Aichner, Thomas
9
Herrmann, Andreas
9
Trentin, Alessio
9
Zhang, Min
9
Loginova, Oksana
8
Schoder, Detlef
8
Zhao, Xiande
8
Schreier, Martin
7
Schroeder, Roger G.
7
Walcher, Dominik
7
Choi, Tsan-Ming
6
Coletti, Paolo
6
Schentler, Peter
6
Bellis, Emanuel de
5
Hvam, Lars
5
Liao, Kun
5
Seidenschwarz, Werner
5
Shamsuzzoha, A. H. M.
5
Wong, Hartanto
5
Zeng, Mingzhe
5
Alptekinoglu, Aydin
4
Bertram, Matthias
4
Corbett, Charles J.
4
Dietrich, Andreas J.
4
Fang, Edward Aihua
4
Fogliatto, Flavio S.
4
Friedrich, Gerhard
4
Guo, Hangfei
4
Heitmann, Mark
4
Helo, Petri T.
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Huang, Xiaowen
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Harvard-Business-Manager : das Wissen der Besten
1
Journal of marketing research
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
2
Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models
Hildebrand, Christian
-
2012
Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...
Persistent link: https://www.econbiz.de/10009664307
Saved in:
3
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
4
Die Crowd macht gleich
Herrmann, Andreas
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Saved in:
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