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Men
Fitness industry
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Consumer behaviour
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USA
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Cheah, Stephanie Kay Ann
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International journal of sport management and marketing : IJSMM
1
Journal of hospitality marketing & management
1
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
1
Testimonial advertising in the American marketplace : emulation, identity, community
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ECONIS (ZBW)
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1
The state of mind of contemporary male gym-goers : goals, inspirations and motivations
Lim, Weng Marc
;
Ding Hooi Ting
;
Shandy, Angel Merzalia
; …
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 239-256
Persistent link: https://www.econbiz.de/10009574574
Saved in:
2
Understanding male hotel spa-goers in Hong Kong
Tsai, Henry
;
Suh, Eunju
;
Fong, Charlotte
- In:
Journal of hospitality marketing & management
21
(
2012
)
3/4
,
pp. 247-269
Persistent link: https://www.econbiz.de/10009563460
Saved in:
3
"Dear friend" : Charles Atlas, American masculinity and the bodybuilding testimonial, 1894-1944
Padurano, Dominique
- In:
Testimonial advertising in the American marketplace : …
,
(pp. 173-205)
.
2009
Persistent link: https://www.econbiz.de/10003924701
Saved in:
4
Not with a ten-foot pole : core stigma, stigma transfer, and improbable persistence of men's bathhouses
Hudson, Bryant Ashley
;
Okhuysen, Gerardo A.
- In:
Organization science : a journal of the Institute for …
20
(
2009
)
1
,
pp. 134-153
Persistent link: https://www.econbiz.de/10003858274
Saved in:
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