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isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Sport marketing in a global environment : strategic perspectives"
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Sport marketing in a global environment : strategic perspectives
International journal of sport management and marketing : IJSMM
13
Journal of sport management : the official journal of the North American Society of Sport Management
5
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
4
NBER Working Paper
3
NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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International journal of sports marketing & sponsorship
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Sports management as an emerging economic activity : trends and best practices
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Action-based quality management : strategy and tools for continuous improvement
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BWL-Hochschulschriften
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Career development international : the journal for executive, consultants, academics and individuals
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Die Sportbranche : Wachstum - Wettbewerb - Wirtschaftlichkeit
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Discussion paper / International School of Management
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Discussion paper series / IZA
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Discussion paper series : discussion paper
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Economic research
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Entrepreneurship in the Asia-Pacific : case studies
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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European Sport management quarterly : ESMQ
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Forum Toursimus & Freizeit: Erkenntnisse aus Wissenschaft und Praxis
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IZA Discussion Paper
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International journal of contemporary hospitality management
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
Jahrbuch Markentechnik
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business case studies
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Journal of business market management : jbm
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Journal of consumer behaviour : an international research review
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Journal of economics & management strategy : JEMS
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Journal of health economics
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Journal of hospitality marketing & management
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Journal of the Academy of Marketing Science
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MV Wissenschaft
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Management research review
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Fitness center marketing in Thailand : antecedents and consequences of COVID-19 pandemic
Dittachai Chankuna
;
Nilmanee Sriboon
- In:
Sport marketing in a global environment : strategic …
,
(pp. 34-50)
.
2022
Persistent link: https://www.econbiz.de/10013475216
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2
Development digital marketing plans through understanding use behavior of fitness apps in Portuguese fitness centers
Barbosa, Helena Ferreira
;
García-Fernández, Jerónimo
; …
- In:
Sport marketing in a global environment : strategic …
,
(pp. 161-170)
.
2022
Persistent link: https://www.econbiz.de/10013475267
Saved in:
3
Focusing on quality product : development and promotion of robust fitness programs through humanistic coach training
Yuan, Hailiang
- In:
Sport marketing in a global environment : strategic …
,
(pp. 244-257)
.
2022
Persistent link: https://www.econbiz.de/10013475300
Saved in:
4
Markenstrategische Positionierung von Fitness-Studios als Gesundheitsdienstleister
Püschel, Ruben
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 501-529)
.
2014
Persistent link: https://www.econbiz.de/10010354024
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