//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
~isPartOf:"Marketing intelligence & planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Massengeschäft von Banken"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Personal banking
4
Privatkundengeschäft
4
Beziehungsmarketing
3
Relationship marketing
3
Retail banking
2
Bank
1
Banks
1
Brand management
1
Consumer behaviour
1
Customer satisfaction
1
Dienstleistungsqualität
1
Financial crisis
1
Finanzkrise
1
Great recession
1
Greece
1
Griechenland
1
Hierarhical
1
Internal marketing
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Markenführung
1
Narrative Methode
1
Narrative branding
1
Narrative method
1
Online-Marketing
1
Organizational identification
1
Preismanagement
1
Pricing strategy
1
Service quality
1
Social Web
1
Social web
1
Southeastern Europe
1
Stories
1
Switching behaviour
1
Südosteuropa
1
Wechselverhalten
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Boukis, Achilleas
1
Chaniotakis, Ioannis E.
1
Gilliam, David A.
1
Hall, John R.
1
Kaminakis, Kostas
1
Kapulos, Alexandros
1
Kostopoulos, Ioannis
1
Lymperopoulos, Constantine
1
Mitic, Miljana
1
Preston, Teresa
1
Siampos, Anastasios
1
Soureli, Magdalini
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Die Bank
59
The international journal of bank marketing : IJBM
47
Journal of financial services marketing : JFSM
29
Achieving excellence in retail banking
28
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
18
Journal of retailing and consumer services
16
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
13
Journal of banking & finance
12
The service industries journal
9
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
9
The journal of services marketing
7
Erfolgsfaktor Kundenorientierung : aktuelle Ansätze in der Vermögensberatung aus Sicht unterschiedlicher Marktteilnehmer
6
Financial innovation in retail and corporate banking
6
International journal of bank marketing
6
Journal of payments strategy & systems
6
Revue d'économie financière : revue trimestrielle de l'Association Europe finances régulations
6
Risikoprofiling von Anlegern : Kundenprofile treffend analysieren und in der Beratung nutzen
6
The international journal of human resource management
6
The journal of credit risk : published quarterly by Incisive Media
6
Bankenwettbewerb : Positionierung im Privatkundengeschäft : 8. Norddeutscher Bankentag
5
Banks and bank systems : international research journal
5
Essays on strategic price bundling in retail banking
5
International journal of financial services management : IJFSM
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of financial regulation and compliance : an international journal
5
Statistiken / Oesterreichische Nationalbank : Daten & Analysen
5
Aspekte der Digitalisierung in Banken
4
Banking and information technology : BIT ; a strategic report for top management
4
Global business review
4
International journal of services and operations management
4
Journal of digital banking
4
Journal of financial services marketing
4
Journal of financial services research : JFSR
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of strategic marketing
4
Long range planning : LRP ; international journal of strategic management
4
Managing service quality : MSQ ; an international journal
4
Services marketing quarterly
4
The review of financial studies
4
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Frameworks for consumers' narratives in a changing marketplace : banking and the financial crisis
Gilliam, David A.
;
Preston, Teresa
;
Hall, John R.
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 892-906
Persistent link: https://www.econbiz.de/10011798063
Saved in:
2
Linking internal marketing with customer outcomes
Boukis, Achilleas
;
Kaminakis, Kostas
;
Siampos, Anastasios
; …
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10011298760
Saved in:
3
The role of price satisfaction in managing customer relationships : the case of financial services
Lymperopoulos, Constantine
;
Chaniotakis, Ioannis E.
; …
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 216-228
Persistent link: https://www.econbiz.de/10009760676
Saved in:
4
Understanding the role of social media in bank marketing
Mitic, Miljana
;
Kapulos, Alexandros
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 668-686
Persistent link: https://www.econbiz.de/10009671119
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->