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Advertising
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Media-Perspektiven
11
Discussion paper / Centre for Economic Policy Research
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Journal of advertising research
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NBER working paper series
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Handbuch der Marktforschung
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The journal of media economics
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Advertising and violence : concepts and perspectives
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The economic journal : the journal of the Royal Economic Society
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Journal of advertising : official publication of the American Academy of Advertising
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Medien im Marketing : Optionen der Unternehmenskommunikation
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NBER Working Paper
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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Springer eBook Collection
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Zur Ökonomie der Unterhaltungsproduktion
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Academy of Management journal : AMJ
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American economic journal : a journal of the American Economic Association
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American economic review
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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BREAD working paper
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Behavioral finance : where do investors' biases come from?
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Dissertation Series CentER
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Düsseldorf working papers in applied management and economics
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
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GLO discussion paper
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IZA Discussion Paper
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International journal of nonprofit & voluntary sector marketing
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JMM : the international journal on media management
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Journal of promotion management : JPM
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Medienmanagement und E-Business
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Methodik - Journalistik und Publizistik - Medienrecht
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Pacific-Basin finance journal
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Policy research working paper : WPS
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Research papers / Birkbeck Sport Business Centre
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Koschnick, Wolfgang J.
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2003
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3., neu bearb. und erw. Aufl.
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Koschnick, Wolfgang J.
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2003
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Koschnick, Wolfgang J.
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2003
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