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~isPartOf:"JMM : the international journal on media management"
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JMM : the international journal on media management
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Mass media displacement and saturation
Newell, Jay
;
Pilotta, Joseph J.
;
Thomas, John C.
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 131-138
Persistent link: https://www.econbiz.de/10003789750
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2
Radio's clutter conundrum : better memory for ads, worse attitudes toward stations
Potter, Robert F.
;
Callison, Coy
;
Chambers, Todd
; …
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 139-147
Persistent link: https://www.econbiz.de/10003789753
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