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JMM : the international journal on media management
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Centripetal and centrifugal forces of strategic renewal : the case of the Finnish Broadcasting Company
Maijanen, Päivi
;
Jantunen, Ari
- In:
JMM : the international journal on media management
16
(
2014
)
3/4
,
pp. 139-159
Persistent link: https://www.econbiz.de/10010481893
Saved in:
2
Cross-media marketing strategies
Wirtz, Bernd W.
;
Nitzsche, Philipp
;
Mory, Linda
- In:
Policy and marketing strategies for digital media
,
(pp. 218-232)
.
2014
Persistent link: https://www.econbiz.de/10010367979
Saved in:
3
Current state and development persprectives of media economics/media management research
Wirtz, Bernd W.
;
Pistoia, Adriano
;
Mory, Linda
- In:
Journal of media business studies
10
(
2013
)
2
,
pp. 63-91
Persistent link: https://www.econbiz.de/10010229317
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