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~subject:"Brand management"
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Brand management
Media mix
62
Mediamix-Strategie
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Werbewirkung
21
Advertising effects
20
Media-Mix
20
Marketingmanagement
19
Internet marketing
17
Marketing management
17
Online-Marketing
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Advertising
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Werbung
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Deutschland
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Germany
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Advertising media
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Consumer behaviour
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Konsumentenverhalten
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Media industries
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Mediensektor
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Synergie
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Synergy
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Werbeträger
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Marketing
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Communication media
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Kommunikationsmedien
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Medienwirtschaft
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Kommunikationspolitik
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Werbeplanung
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Advertising planning
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Erfolgsfaktor
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Fernsehwerbung
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Kommunikation
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Marketingstrategie
5
Public relations
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Success factor
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Television advertising
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Unternehmen
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Öffentlichkeitsarbeit
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Cross Media Publishing
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Kampagne
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Management
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Holtzhausen, Sabrina
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Huang, Guanxiong
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Journal of promotion management : JPM
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Passauer Schriften zur Kommunikationswissenschaft : PSK
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ECONIS (ZBW)
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
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2
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
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Crossmediale Markenführung : eine qualitative Studie zur Bedeutung der Markenpositionierung bei Medienunternehmen
Holtzhausen, Sabrina
-
2015
Persistent link: https://www.econbiz.de/10012875490
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