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subject:"Werbewirkung"
~isPartOf:"Journal of marketing communications"
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Werbewirkung
Advertising effects
6
Media mix
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Journal of marketing communications
Journal of advertising research
3
Research
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Schriftenreihe der HHL Leipzig Graduate School of Management
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Gabler Research / Forschungsgruppe Konsum und Verhalten
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of promotion management : JPM
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Schriftenreihe Schwerpunkt Marketing
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South Asian journal of management : SAJM
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1
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
2
The role of varying information quantity in ads on immediate and enduring cross-media synergies
Chatterjee, Patrali
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 217-240
Persistent link: https://www.econbiz.de/10009577758
Saved in:
3
The interacting role of media sequence and product involvement in cross-media campaigns
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 203-216
Persistent link: https://www.econbiz.de/10009577759
Saved in:
4
Strategic consistent messages in cross-tool campaigns : effects on brand image and brand attitude
Navarro-Bailón, María Ángeles
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 189-202
Persistent link: https://www.econbiz.de/10009577762
Saved in:
5
Special issue: Cross-media effects
Neijens, Peter C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009577767
Saved in:
6
Opening the black box : understanding cross-media effects
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009008493
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