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subject:"Werbewirkung"
~isPartOf:"Journal of marketing communications"
~person:"Navarro-Bailón, María Ángeles"
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Strategic consistent messages in cross-tool campaigns : effects on brand image and brand attitude
Navarro-Bailón, María Ángeles
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 189-202
Persistent link: https://www.econbiz.de/10009577762
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