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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Psychology & marketing"
~isPartOf:"Journal of media business studies"
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Marketing intelligence & planning
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Journal of media business studies
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7
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6
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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International journal of industrial organization
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Theorie und Praxis der Werbung in den Massenmedien
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Brand Planning : starke Strategien für Marken und Kampagnen
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Computational Management Science
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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European Advertising Academy
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European journal of marketing : EJM
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Group decision and negotiation
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International advertising and communication : current insights and empirical findings
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International journal of advertising : the review of marketing communications
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International journal of sport management and marketing : IJSMM
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JMM : the international journal on media management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
2
The role of media brands in media planning
Sommer, Christoph
;
Marty, Linda
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011611051
Saved in:
3
On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam
Ots, Mart
;
Weibull, Lennart
;
Melesko, Stefan
- In:
Journal of media business studies
16
(
2019
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10012176975
Saved in:
4
Is beauty in the eye of the beholder? : gender and beauty in the cosmetics sector ; a comparative study of Indonesia and Korea
Kim, Jaeil
;
Han, WoongHee
;
Kim, DongTae
;
Paramita, Widya
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10009751817
Saved in:
5
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
6
Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
Saved in:
7
Beauty as a tool : the effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness
Trampe, Debra
;
Stapel, Diederik A.
;
Siero, Frans W.
; …
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1101-1121
Persistent link: https://www.econbiz.de/10008760274
Saved in:
8
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
9
Classical conditioning and celebrity endorsers : an examination of belongingness and resistance to extinction
Till, Brian D.
;
Stanley, Sarah M.
;
Priluck, Randi
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10003735804
Saved in:
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