//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
~subject:"Markenimage"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media planning"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Theory
Markenimage
Advertising media
9
Werbeträger
9
USA
4
United States
4
Advertising
3
Marketing management
3
Marketingmanagement
3
Werbung
3
Brand management
2
Internet marketing
2
Markenführung
2
Online-Marketing
2
Werbeplanung
2
1946-1952
1
Advertising effects
1
Advertising planning
1
Australia
1
Australien
1
Beverage industry
1
Big event
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Children
1
Conservatism
1
Contemporary history
1
Deutschland
1
Economic education
1
Economic liberalism
1
Entropie
1
Entropy
1
Film
1
Germany
1
Getränkeindustrie
1
Großveranstaltung
1
Kinder
1
Konservatismus
1
Lieferantenmanagement
1
Markenpolitik
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Fallstudie
Article in journal
19
Aufsatz in Zeitschrift
19
Graue Literatur
8
Non-commercial literature
8
Arbeitspapier
6
Working Paper
6
Hochschulschrift
4
Thesis
4
Aufsatz im Buch
3
Book section
3
Lehrbuch
2
Textbook
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
1
Author
All
Hsu, Pi-fang
1
Su, Yu-hsun
1
Published in...
All
Journal of international marketing and marketing research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Applying the GRA and entropy to select the most appropriate advertising spokesman
Hsu, Pi-fang
;
Su, Yu-hsun
- In:
Journal of international marketing and marketing research
33
(
2008
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003639586
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->