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~subject:"Werbung"
~subject:"Target group"
~isPartOf:"Handbuch Kommunikationsmanagement"
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Advertising media
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Advertising planning
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Werbeplanung
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Brand management
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Handbuch Kommunikationsmanagement
Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Journal of promotion management : JPM
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SpringerLink / Bücher
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European Advertising Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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Media-Perspektiven
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Young consumers : insight and ideas for responsible marketers
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Academia : revista Latinoamericana de administración
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Acta Universitatis Oeconomicae Helsingiensis / A
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Advances in advertising research
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Advertising in new formats and media : current research and implications for marketers
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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Applied economics letters
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Bridging the gap between advertising academia and practice
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CIE discussion papers
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Communication series
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Der Markt : international journal of marketing
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EBSCOhost eBook Collection
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Edition S + W - Steuer- und Wirtschaftsverlag
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Entrepreneurship, growth and economic integration : a linkage
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European journal of industrial engineering : EJIE
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Faculty & research / Insead : working paper series
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Edition Wissenschaft
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Gender, culture, and consumer behavior
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Grid series in advertising and journalism
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Group decision and negotiation
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Handbuch der Marktforschung
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International advertising and communication : current insights and empirical findings
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International journal of advertising : the review of marketing communications
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International journal of industrial organization
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Mit Zielgruppen kommunizieren: finanzspezifische Zielgruppen
Dierks, Sven
- In:
Handbuch Kommunikationsmanagement
,
(pp. 97-108)
.
2005
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