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subject:"Werbeplanung"
~subject:"Celebrity endorsement"
~isPartOf:"Gabler Edition Wissenschaft"
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Werbeplanung
Celebrity endorsement
Advertising media
2
Celebrity-Werbung
2
Deutschland
2
Germany
2
Theorie
2
Theory
2
Werbeträger
2
Advertising
1
Advertising effects
1
Berufsfußballspieler
1
Berufssportler
1
Berühmte Persönlichkeit
1
Brand management
1
Commitment <Management>
1
Consumer behaviour
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Fernsehprogramm
1
Football
1
Format <Fernsehsendung>
1
Freizeitsportler
1
Fußball
1
Kleinste-Quadrate-Methode
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Konsumentenverhalten
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Least squares method
1
Lukas Podolski
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Markenführung
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Markenimage
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Marketing
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Media effect
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Media usage
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Mediennutzung
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Medienwirkung
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Motivation
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Partial least squares
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Partielle kleinste Quadrate
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Sport
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Sportberichterstattung
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Sports
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Structural equation model
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German
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Huber, Frank
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Kircher, Heike
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Matthes, Isabel
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Meyer, Frederik
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Gabler Edition Wissenschaft
Journal of advertising research
6
SpringerLink / Bücher
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Breaking new ground in theory and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbuch Kommunikationsmanagement
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
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Journal of promotion management : JPM
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Media-Perspektiven
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Organisation und praktische Anwendung
2
A master class in brand planning : the timeless works of Stephen King
1
Academia : revista Latinoamericana de administración
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Akzente
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Case study and review
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Communication series
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Comparative economic research : Central and Eastern Europe
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ERIM report series research in management
1
Fashion marketing
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Handbuch Medienmanagement : mit 46 Tabellen
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Handbuch der Marktforschung
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Integrated marketing communication
1
International journal of market research
1
International journal of sport management and marketing : IJSMM
1
JMM : the international journal on media management
1
Journal for global business advancement : JGBA
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international marketing and marketing research
1
Journal of the Operational Research Society : OR
1
Kulturmarketing
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Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank
;
Meyer, Frederik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003627795
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2
Randsportarten erfolgreich vermarkten : Gestaltung von Fernsehformaten mit Prominenten
Huber, Frank
;
Kircher, Heike
;
Matthes, Isabel
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003634989
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