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~isPartOf:"Marketing intelligence & planning"
~subject:"Konsumentenverhalten"
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Advertising media
3
Consumer behaviour
3
Werbeträger
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Advertising effects
1
Advertising planning
1
Cosmetics industry
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Factor analysis
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Faktorenanalyse
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Fernsehwerbung
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Indonesien
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Measurement
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Men
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Messung
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Männer
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National culture
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Nationalkultur
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Product Placement
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Product placement
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Religion
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Han, WoongHee
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Marketing intelligence & planning
Journal of advertising research
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Journal of marketing communications
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The journal of brand management : an international journal
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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SpringerLink / Bücher
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Acta Universitatis Oeconomicae Helsingiensis / A
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Breaking new ground in theory and practice
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
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Der Markt : international journal of marketing
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Discussion paper / Centre for Economic Policy Research
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Forschungsgruppe Konsum und Verhalten
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Gabler Edition Wissenschaft
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Gabler Research / Forschungsgruppe Konsum und Verhalten
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Handbuch der Marktforschung
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International advertising and communication : current insights and empirical findings
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International journal of entrepreneurial venturing
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International journal of marketing : IJM ; formerly Der Markt
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JMM : the international journal on media management
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Journal of marketing research : JMR
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Journal of media business studies
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Journal of promotion management : JPM
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Psychology & marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Routledge advances in management and business studies
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Tourism management : research, policies, practice
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Is beauty in the eye of the beholder? : gender and beauty in the cosmetics sector ; a comparative study of Indonesia and Korea
Kim, Jaeil
;
Han, WoongHee
;
Kim, DongTae
;
Paramita, Widya
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10009751817
Saved in:
2
Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
Saved in:
3
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
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